Author: Meaghan StPeter

Strike Now! Grab Your Share!

Strike Now! Grab Your Share!

With car sales trending up and a projected economic recovery on its way, now is the time to strike and increase your market share. Want to know more about why you should start making moves and what moves you should be making? Keep reading. Why Now Is the Time to Strike So, what makes now the time to strike? There […]

How AI Overviews Will (or Won’t) Impact Your Dealership

How AI Overviews Will (or Won’t) Impact Your Dealership

Google has changed the game yet again. No, there wasn’t another algorithm update, not yet, at least. However, a major change has been made to search engine results pages (SERPs). You may have seen it, you may have used it, and you may have grown to fear it: AI Overviews, formally known as SGE (Search Generative Experience). This new SERP […]

Dealers: Here’s How to Avoid Missed Opportunities

Dealers: Here’s How to Avoid Missed Opportunities

If you only look at how your dealership ranks within your city, you’re likely missing out on tons of leads. One of the most important pieces to an automotive SEO strategy is measuring and improving rankings over distance. You may hold the #1 spot for those important “Ford dealership” and “used Ford dealership” keywords when searching from your store’s location, […]

2 Recent Automotive SEO Changes You Need to Know About

2 Recent Automotive SEO Changes You Need to Know About

I’ve said it before, and I’ll say it again: SEO (search engine optimization) is constantly changing. And while it is an essential piece of a dealership’s marketing strategy, not everyone has time to keep up with the constant change. For me, though? Well, that’s my job. So, in an effort to keep everyone on the same page, I’ve put together […]

Breaking Down the Search Engine Results Page

Breaking Down the Search Engine Results Page

The world of auto dealership marketing often surrounds the search engine results page (SERP). This is inevitable as most people looking to purchase a car will perform some kind of Google search. However, the SERP is an intricate thing with many pieces to consider. In our recent video, What You Don’t Know About Search, Zach Billings, VP of Performance and […]

Car Dealers, Be Aware of This SERP Change

Car Dealers, Be Aware of This SERP Change

If you’ve noticed a big change in your rankings for model-related keywords over the last few months, this one goes out to you. As we all know, Google is constantly changing. While these changes often make the search experience better for users, they can be a pain for those of us chasing that number one spot on the search engine […]

A Decrease in Organic Traffic Isn’t Always Detrimental – Here’s Why

A Decrease in Organic Traffic Isn’t Always Detrimental – Here’s Why

We’ve all felt it: That heavy blow to the chest when you look at your Google Analytics and see data signifying a decrease in your website’s organic traffic. This is especially disappointing when you’ve put extra effort into your SEO strategy. Maybe you’ve been doing in-depth keyword research and crafting a content strategy around your findings. Maybe you’ve been mapping […]

How the Keywords You Target Can Impact Your Data

How the Keywords You Target Can Impact Your Data

It is very possible that you are looking at an inflated version of your website’s traffic without even realizing it. And I’m not talking about Google Analytics 4 nuances or data filters. I’m talking about how the keywords you or your vendor are targeting may be giving you a false sense of growth. This is because not all traffic is […]

GBP DIY Video Series – December Recap

GBP DIY Video Series – December Recap

The month of December brought an end to the GBP DIY video series. But the good news is that the month also brought a ton of interesting and important topics to the table. Josh went over some of the best practices for reputation and reviews management, how to manage your Q&A section, and the ways you can set your dealership […]

GBP DIY Video Series – November Recap

GBP DIY Video Series – November Recap

Last month, Josh covered a number of Google Business Profile (GBP) basics, from how to log into your account to how to get verified. This month, he dove even further into the deep end to teach you how to really get the most out of this tool. If you missed any of the episodes, don’t fret. I’ve got you covered […]

GBP DIY Video Series – October Recap

GBP DIY Video Series – October Recap

It has been an exciting few weeks for us here at Wikimotive. We launched an all-new video series featuring Support & Special Projects Manager Josh Billings. In the series, Josh takes us through the various pieces that go into successfully managing your Google Business Profile (GBP). This month, he covered what GBP is, why it’s important, how to manage a […]

How to Level Up Online: Keyword Strategies

How to Level Up Online: Keyword Strategies

We all know keywords are important. To meaningfully appear in Google’s search results, you need to focus your site’s content on the topics and search queries that are valuable to your business and potential customers. But finding the right keywords goes well beyond looking at the search volume and ranking difficulty statistics associated with the topics for which you want […]

SEO Climb Video Series – September Recap

SEO Climb Video Series – September Recap

Dave has officially wrapped up a successful second series of SEO Climb. This month, like the rest, he covered some hot topics like whether or not you should hire an outside SEO (search engine optimization) provider, how ChatGPT and other AI tools impact SEO, the best ways to perform keyword research, and whether you should continue optimizing for keywords for […]

SEO Climb Video Series – August Recap

SEO Climb Video Series – August Recap

Google’s algorithm updates, big SEO (search engine optimization) uh-ohs, performance analysis, and the timelessness–or lack thereof–of SEO. These are all topics Dave covered in the August episodes of SEO Climb, and you won’t want to miss out on any of this information. If you did happen to miss an episode or two, though, you’re in luck because I put together […]

SEO Climb Video Series – July Recap

SEO Climb Video Series – July Recap

Due to popular demand, SEO Climb with Dave Estey is back. In series one, Dave talked about everything from what SEO (search engine optimization) is to how you can identify your online competitors. Now, back for a second series, he is getting more in-depth and going over more important SEO topics. In July, he touched on how much time you […]

The Time Has Come: Moving on to GA4

The Time Has Come: Moving on to GA4

Well, folks, the time has officially come. After over ten years of Universal Analytics (UA), it is time to move over to Google Analytics 4 (GA4). Technically, you or your digital marketing vendor should have set you up on GA4 a long while ago, allowing you to capture historical data, but if not––it’s important to get on it now. As […]

High Performance Video Series – June Recap

High Performance Video Series – June Recap

The June episodes of High Performance wrapped up series two. Zach talked about Performance Max ads, along with other paid advertising opportunities, how to increase fixed ops leads, and even some common reasons you may see an increase in direct traffic to your website. This information allows you to not only learn how to best manage your dealership’s online marketing […]

3 Things Causing CLS Issues On Your Website

3 Things Causing CLS Issues On Your Website

Cumulative layout shift (CLS) is one of the most frustrating––and common––issues found on websites. Have you ever been online, gone to click a button, and it suddenly shifts, causing you to click on something else? That is CLS, an issue that occurs while the page is loading. And based on the number of dealership websites I have analyzed and found […]

High Performance Video Series – May Recap

High Performance Video Series – May Recap

A few months ago, VP of Performance and Sales here at Wikimotive, Zach Billings, went in-depth on a number of automotive SEO topics in his High Performance video series. Now, he’s back again to talk about even more. Kicking off the second series, Zach discussed something everyone’s wondering about: how dealerships in other parts of the country outrank you on […]

3 SEO Tasks AI Can’t Address & Why

3 SEO Tasks AI Can’t Address & Why

There is no denying the fact that artificial intelligence (AI) can be useful in crafting and executing elements of a powerful SEO (search engine optimization) strategy. We have proven that fact time and time again within our AI blog series. However, there are also plenty of SEO tasks that AI can’t address. From developing a content strategy to alt tags […]