We got word late last week that Twitter was mulling over the idea of publicly displaying the number of views each tweet on the site receives. There was a lot of skepticism surrounding this news, and there’s good reason for it. Advertisers need that data to gauge the overall effectiveness of ad campaigns. If you’ve ever run an ad on […]
Everyone knows YouTube is popular, but it’s easy to lose sight of just HOW popular it is. It’s become the goto video service on the web, so much so that it’s often times used synonymously with “video host” the same way people call all facial tissue Kleenex or all gelatin Jell0. This week, the service hit the incredible milestone of […]
Most companies are paying to rank for some keywords, but many ignore their own brand name when setting up their pay per click (PPC) system. On the surface, this makes perfect sense. Why would you pay to rank for the one term you’re pretty much guaranteed results for? If your company name is fairly unique, you are going to be […]
Recently Google announced the addition of a mobile ad network to the already accessible and user friendly Adwords platform. This new Mobile ad network is called AdMob and is extremely specialized in mobile device targeting. This means you can tweak your digital marketing strategy to target groups of mobile applications like games, weather, travel, and shopping apps. If you had […]
Facebook page analytics company EdgeRank Checker has recently conducted a study of 30,000 posts on over 500 pages and they’ve come up with some interesting data. In the pages EdgeRank Checker analyzed they found that the average post will continue to receive likes and comments for around 3 hours after being published. This means that to maximize engagement and impressions […]
When it comes to TVs, I am far from educated. Just last week while shopping for a new one, I found myself standing in the TV aisle of Best Buy with a perplexed look on my face. No matter what quality TV you purchase, you will not be able to notice much of a difference unless you program it to […]
Facebook and Google get compared a lot these days, but with its new advertising strategy, Facebook is adapting Google’s ad strategy to its social media.
Originally posted on Masahable As Facebook has grown from a collegiate social network to a site that gets action from 7.3% of the world’s population, it has also evolved into a marketing tool. One report estimated that advertisers will spend $4 billion on Facebook advertising this year. Facebook didn’t come out of the gate as a marketing-friendly product in 2004, and it has […]