Tag: car dealership marketing

3 AI “Truths” That Are Actually Hallucinations

3 AI “Truths” That Are Actually Hallucinations

Dealers, you have a lot on your plate. You don’t need to worry about how AI may or may not be impacting your automotive SEO performance and strategy. Sure, AI has seen a ton of development over the last year, but even today, in 2025, there isn’t too much to be concerned about. Today, I’m going to be dispelling some […]

Going Up? (Are YOU Losing a 44% Increase in Sales?)

Going Up? (Are YOU Losing a 44% Increase in Sales?)

As featured on the August cover of AutoSuccess Magazine. As we continue to navigate the shifting landscape in auto retail, one thing has become crystal clear… the days of cost-cutting have ended. In December, I wrote about how to make wise cuts to your marketing as the market retracted, and that was the right move then. Now, car sales have […]

What’s Going on in Automotive SEO?

What’s Going on in Automotive SEO?

Over the last month, we’ve seen a number of announcements and changes being made in the world of automotive SEO, from Google switch-ups to artificial intelligence moving further into search to Google Business Profile (GBP) scams. Some of these won’t have much of an impact on dealers, while others certainly will. So, here’s everything you need to know after this whirlwind […]