by Jason Cook | Jul 10, 2026 | In Search Of
What happens when everyone wants success, but relationships still break down? Whether it’s a dealership’s relationship with a vendor, an employee, or a customer, the quality of every outcome is ultimately shaped by communication, trust, accountability, and...
by Jason Cook | May 15, 2026 | In Search Of
What happens when dealers assume vendors are the problem… while vendors assume dealers just don’t understand the data? Distrust is common in automotive vendor relationships. Missed expectations, unclear reporting, weak communication, and underperforming...
by Jason Cook | May 1, 2026 | In Search Of
What happens when an industry spends millions on paid advertising… but still measures success by the cheapest possible lead? In automotive, cost per lead has become the default scorecard. Lower is better. Higher is a problem. But outsde of automotive, that way of...
by Jason Cook | Apr 17, 2026 | In Search Of
What happens when your dealership keeps increasing marketing spend to drive more traffic… only to realize the real problem isn’t traffic at all? Many stores fall into the trap of chasing more leads and more tools, when the real breakdown is happening in process,...
by Jason Cook | Mar 13, 2026 | In Search Of
What happens when your dealership keeps increasing marketing spend to drive more traffic… only to realize the real problem isn’t traffic at all? Many dealerships fall into the trap of “adrenaline marketing” relying on short-term paid tactics to...
by Jason Cook | Jan 30, 2026 | In Search Of
What happens when your dealership is spending $20K–$100K/month driving traffic… only to send shoppers into a digital storefront that’s cluttered, slow, and quietly killing conversion? In this episode of In Search Of, new host Dave Estey and Wikimotive Co-Founder...
