Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
People ask me all the time, “Dave, what’s the number one mistake people make when working on SEO?” And I’m like, “You want me to pick just one?” Oh, you do? Alright. Well, there’s a lot to pick from but, if I’m pressed, I would say that the leading mistake isn’t found within their actual SEO, it’s caused by their […]
Well, folks, the time has officially come. After over ten years of Universal Analytics (UA), it is time to move over to Google Analytics 4 (GA4). Technically, you or your digital marketing vendor should have set you up on GA4 a long while ago, allowing you to capture historical data, but if not––it’s important to get on it now. As […]
The June episodes of High Performance wrapped up series two. Zach talked about Performance Max ads, along with other paid advertising opportunities, how to increase fixed ops leads, and even some common reasons you may see an increase in direct traffic to your website. This information allows you to not only learn how to best manage your dealership’s online marketing […]
It’s officially been one year since we started this weekly series of SEO and Digital Marketing tips. And what a year it’s been. No seriously…is it 2021 yet? Not yet? Well, if you haven’t been watching all along, let’s circle back on what we’ve covered here on JTT since…well, since 2020 first starting going to sh*t. Jay: The Quarantine Months […]
No matter what business vertical you’re in, data plays an important role. It’s generated by every facet of your operation, and can help to inform real-time decision-making, give shape to more effective strategies in both the short and long-term and streamline your operation as a whole. It’s also the most efficient means of assessing the success of your digital marketing […]
If you’ve been following the digital marketing blogosphere for the last week, by now you’ve probably concluded that SEO is dead because within 3 months there will be no more keyword data in Google Analytics. Right? Its the end of SEO. No more measuring. No more valuable data. Its Adwords or nothing. Let’s just stop the madness right now. This […]
Here we are in 2013…every January 1st you expect to be able to feel the changing of the year in your bones, and every year it’s just another day. There’s nothing magical about the calendar, there is no ancient alchemy in the progression of time, it just moves and we move with it. If you want the day to have […]
One of the best parts of the new Google Analytics is the custom dashboards. This is something you should definitely start using to properly measure your SEO, PPC, Conversion Rates, and more. You can also make custom dashboards for WordPress blogs using a simple plugin called Google Analytics for WordPress plugin. Getting a handle on your Automotive Search engine optimization […]
Blogging can be tough, especially when your marketing strategy has you posting every day. When you’re blogging for business posting every day can be extremely beneficial but writer’s block starts to become a serious problem. So how do you make sure that you’re getting regular inspiration and at the same time ensure that you’re writing about topics that are relevant […]
Can you believe that it’s been a year since Google announced the new Google Analytics? Before now you didn’t have to make the transition if you didn’t want to but now, a year later, Google is killing version 4 and version 5 will be the only option. The link back to “Old Version – Reporting” has been removed from the […]
Facebook page analytics company EdgeRank Checker has recently conducted a study of 30,000 posts on over 500 pages and they’ve come up with some interesting data. In the pages EdgeRank Checker analyzed they found that the average post will continue to receive likes and comments for around 3 hours after being published. This means that to maximize engagement and impressions […]
Google provides a free analytics solution designed to give you a complete view of every aspect of activity on your website. Possessing the ability to properly analyze and understand all the various data Google provides to you will give you an edge over the competition in terms of your SEO strategy. Additionally, Google Analytics gives you the high level view […]