Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
If you’re looking for reasons why your dealership should have a blog, remember that I’ve prattled on and on and on about putting new content on your website. So why do we suggest a blog? It’s because blogs are the easiest way to create and curate up-to-date content, and present it in an organized fashion. If you’re just stacking a […]
Does your content suck? Over the last few weeks we have gone over different types of content, tips for coming up with content ideas, and local content for your dealership’s website. Today, we’re going to discuss how you can improve your content, and optimize it to help you rank higher. Structure is Important Let’s start with one basic writing rule […]
Digital marketing is a fickle beast. It can leave you feeling accomplished one second and demoralized the next. It’s exciting, but at the same time unnerving. There’s always a challenge to tackle. For businesses, though, the ups and downs of digital marketing are more nerve-wracking than exciting. So if you own a business, you don’t want to constantly be worrying. […]
Creating amazing content sounds so simple if you listen to all of the experts. “Quality over quantity,” they say. “Create value,” they say. And the don’t forget the always-popular “Content is king!” Here at Wikimotive, we’ve been guilty of giving this broad advice on occasion. It’s easy for us to say that as an automotive SEO company, but what about […]
So you’ve just created a new blog. It’s an exciting feeling isn’t it? To me, a new blog looks like opportunity. You have the ability to reach people like humans have never had before. With just a few keystrokes, you can make your thoughts and feelings heard by the world. The hard part is making sure that the world is […]
The general rule of thumb is that more content is better than less content, but for a lot of people, the average blog post is 300-500 words and 500 is given the “more content” designation. It turns out, we may be being a bit generous. Based on a recent study by the excellent Neil Patel, the most successful content isn’t […]
All too often when we sit at the computer, we aren’t writing, we’re typing. It’s a subtle distinction but it’s an important one. Do you ever stare at your screen and know you need to get something down so you just hammer it out? Worse yet, do you ever stare at the screen, knowing you need to get something down, […]
Last week, we released a new eBook called “10 Toxic SEO Techniques.” It was one of the more ambitious projects we’ve taken on and we’re immensely proud of the results. In fact, we’re so proud that we decided to cut the whole thing up and broadcast it out to the world in a brave new format. It’s not quite an […]
Content is the SEO method of choice in 2013. Spam and content spinning are way, way out, and original content that has value to the reader is in. It’s not enough to just create the content though. Even if it’s amazing and insightful, you still need to market your own content, at least a little bit, to get it off […]
When it comes to wannabe-writers and reading, Stephen King tells us there is a magic moment, and this is true (even for SEO writers). There is a single intoxicating instant that only readers are privy to, and it comes when you lay down the book, shake your head with wonder, and mutter: “This guy SUCKS. I Can write better than […]
The past few months have represented the quiet death of an SEO error. There was no fanfare, no mournful songs were played and no beautiful, young wives stood weeping by the casket. It was a death that had more whimper than bang. At first, we thought it was an aberration, surely it could be revived? Alas, no amount of triage […]
A lot of SEO companies, including yours truly, have been preaching about the dangers of exact match anchor text. In case you have forgotten, exact match anchor text is when you point a multitude of links at a page you’re trying to rank, and all the anchor text in those links is exactly the same. One of the major updates […]
Social media and search are again colliding, and for once, the news isn’t about Google and Facebook. No, today’s news is about the little brothers of search and social, the ones who aren’t quite as successful but certainly give it there all. Let us here at Wikimotive tell you about it, and how it can affect your small business SEO.
In case you’ve been worried that Facebook doesn’t know enough about you, you can breathe easy. It turns out, the social network knows more about us all than we’ve previously suspected. The good news is that there doesn’t seem to be any big brother conspiracies going on, they’re just using all that data to market to us. The bad news […]
Matt Cutts and the SEO community have a kind of love hate relationship. He is one of the few people who is truly in the know about Google’s search algorithms, so we love when he gives us information and answers our questions on the Google Webmasters videos. On the other hand, he feels the need to protect his sacred algorithms, […]
How many times have you created a landing page and been thrilled when it all of a sudden pops into the rankings? Some pages step onto the stage at page 10, but this page you made LEAPS into the fray all the way at page 2. You’re riding high, but the page doesn’t climb, instead it starts to fall…and fall…and […]
Over the past couple years, the pagination of content has become a popular tactic. For those of you who don’t keep up with asinine marketing terms, pagination in this context just means spreading your content out over multiple pages. This is usually done to increase views and lower bounce rates, both of which are great things for the advertisers on […]
Exchanging links was once a viable link building tactic. A website would give you a link with the exact anchor text you wanted, you’d do the same for them, and everything was hunky-dory with the world. That was well and good as recently as a couple years ago, but to do that today shows a stunning lack of industry knowledge. […]
Are you familiar with social sharing cues? Essentially, they’re the little indicators you see attached to content all over the web (including on this post). They allow you to share the content your enjoying to all of the 3,012,432 social networks in existence, and then they’ll often times display a number indicating how many times the content has been shared. […]
Have you ever heard of PageRank? If you’re involved in any kind of SEO, you’re definitely familiar with the term. For the uninitiated, PageRank is a 0-10 score that Google assignes to webpages based on different weighted elements that indicate quality and relative importance. Search engine optimization specialists always take PageRank into account when planning strategies for their businesses, and you […]