SEO Tips
Where Should You Post Your Videos (and Why)
Facebook. YouTube. Which platform should you be posting your dealership’s videos on, and why? On one hand, Facebook is STILL the most prominent social media platform out there with roughly 2.5 billion users, worldwide – but it also features additional post types in addition to video. YouTube, on the other hand, only boasts about 2 […] Read More
Read More »Understanding the Reality of Technical SEO
Everyone wants to rank higher in Google search results. It’s why we created this series…to help you understand the various aspects of Search Engine Optimization. And when it comes to SEO – fair warning – Andrew, Aaron, Josh and I will be covering a lot of territory. Just think of each topic as a box […] Read More
Read More »Harnessing the Power of Data & Analytics
No matter what business vertical you’re in, data plays an important role. It’s generated by every facet of your operation, and can help to inform real-time decision-making, give shape to more effective strategies in both the short and long-term and streamline your operation as a whole. It’s also the most efficient means of assessing the […] Read More
Read More »The Importance of Link Building
From your website’s landing pages to your blog posts, your content plays an important role in establishing your authority. High-quality content empowers an authoritative source to share their expertise with anyone who may be in need of it. The best content is relevant, informative and serves a clear purpose; and (like any good advice) authoritative […] Read More
Read More »The Increased Importance of Search Entities
We recently discussed keywords, one of the fundamental components of SEO. But SEO is ever-evolving, meaning that such components (and their respective roles) are bound to change as well. As such, intent-based algorithmic changes within Google have led to the prioritization of understanding entities over traditional keywords. But what are search entities, and why was […] Read More
Read More »What is User Intent (& Why Is It So Important)?
In discussing the fundamentals of Search Engine Optimization (SEO) , you often see that it’s crucial to understand the importance of ’User Intent’ (also referred to as ‘Search Intent’). But what is User Intent and why is it so important? In recent years, Google has made it a priority to better understand (and anticipate) the […] Read More
Read More »Just the Tip – Understanding Keywords
In the same way we all have different needs online, not every online search is performed the same way. Some are phrased in the form of an informational query (using ‘who’,’where’, ‘when’ etc) to find out more about a subject. Some might be taking a navigational approach (seeking a specific URL) or performing a local […] Read More
Read More »Just the Tip – The Relationship Between Social Media and SEO
The relationship between Social Media and Search Engine Optimization (SEO) is complicated and often misunderstood, and in a perpetual stage of change. In reality, they are complimentary areas of focus that can drive their own results, and can help to amplify the results achievable by the other. Understanding the Roles The role of Social Media […] Read More
Read More »Just the Tip – The Importance of Review Strategy
No-one likes receiving a negative review; but it’s been estimated that a negative experience is 21% more likely to inspire an online review than a positive experience. It’s a trend that has experienced some welcome reversal as of late but, as a business, you need to be conscious of the impact reviews can have. Today […] Read More
Read More »Just the Tip – Every Business Needs a Blog
Every business or organization has a story to tell, as well as a unique set of services to offer, insights to contribute, and a desire to attract those in need of their goods, products and services. This is why blogs are so popular; they provide a means of telling our stories, conveying our authority, and […] Read More
Read More »Just the Tip – Conversational Content
Conversational content. Depending on the extent of your involvement with content creation and familiarity with certain principles of SEO, it’s a term you may have heard before. But it’s also a term that is commonly misunderstood. What is Conversational Content? At its heart, ’conversational content’ is about creating a personalized experience for the reader. Think […] Read More
Read More »Just the Tip – The Importance of ALT Text
When we refer to ‘optimization’ we’re usually talking about the steps anyone can take to refine their web presence, increase the visibility of their website in the eyes of Google, and improve both traffic and the potential of converting new customers. The manner in which you format the images used on your website plays an […] Read More
Read More »Just the Tip – Expertise, Authoritativeness and Trustworthiness – The Three Pillars of SEO
It’s estimated that 63,000 Google searches are performed every second. That’s 3.8 million searches every minute, 228 million searches every hour, and about 5.6 billions searches performed within a single day. And somewhere in the middle of that search maelstrom, is a prospective customer in need of your products or services. Google uses complex algorithms […] Read More
Read More »Just the Tip – What Are “Signals”?
We’ve defined SEO as “the process of optimizing signals both on and off a website, influencing how successfully that site can be found when someone searches particular keywords on Google”. So, what do we mean by ‘signals’? We’re referring to ranking signals – characteristics or elements present on a website that a search engine recognizes […] Read More
Read More »Just The Tip – What is SEO?
For those of you unfamiliar with SEO (Search Engine Optimization) it’s the process of optimizing signals both on and off a website, influencing how successfully that site can be found when someone searches particular keywords on Google. Regardless of the vertical you’re in, your ranking in Google Search Results should be one of your primary […] Read More
Read More »Google My Business
Just the Tip – GMB Questions & Answers
Google My Business is one of the most valuable marketing tools out there. When properly optimized, your GMB profile can help to attract, inform and convert prospective customers. Plus, from an investment standpoint, it certainly doesn’t hurt that GMB is free. But an investment of time and effort is necessary if you’re going to put […] Read More
Read More »Just the Tip – Optimize Your GMB Photos, Videos & GIFs
Previously, we’ve discussed the important role that your Google My Business profile plays; how it’s basically your new homepage, is where you share your business information with the world and is where people searching for your business will form their first impressions of it. But with that in mind, how does one go about making […] Read More
Read More »Just The Tip – Google My Business
(commonly known as ‘GMB’) is one of the most valuable digital marketing assets available to businesses. Every day, millions of consumers use Google to research businesses, products and services. Most recent studies have shown that more than half of the searches conducted on mobile devices have local intent – that means people are looking for […] Read More
Read More »Local SEO
Just the Tip – Local Content: Keeping Things Close to Home
“How Do We Stand Out?” Answering this question is one of the inherent challenges faced by any business or marketer. It inspires the quality of the products and/or services that we offer. It rests at the heart of our marketing efforts. And unlike major brands and larger corporate entities who enjoy a greater wealth of […] Read More
Read More »Just the Tip – Local SEO
To grow your business, you need to attract new customers. And since most potential customers will search for your products or services on Google, you need to distinguish yourself by ranking higher than your competitors in Search Results. That said, it’s important to understand any obstacles that may be working against you. For example… – […] Read More
Read More »Social Media
Where Should You Post Your Videos (and Why)
Facebook. YouTube. Which platform should you be posting your dealership’s videos on, and why? On one hand, Facebook is STILL the most prominent social media platform out there with roughly 2.5 billion users, worldwide – but it also features additional post types in addition to video. YouTube, on the other hand, only boasts about 2 […] Read More
Read More »Are You Paying Attention to Your Video Metrics? You Should Be.
It’s one thing to create videos – but what’s the point if those videos aren’t driving social media engagement and expanding your overall reach? By now, our regular viewers should familiar with Facebook Insights – and how to find them. If you’re a first time viewer, or would simply like to revisit our recent content, […] Read More
Read More »The Value of Facebook Audience Insights
Last week, we provided an overview of Facebook Page Insights, a great front-end tool that helps you to monitor the effectiveness of your posting strategy. Now, there are more in-depth tools and visibility provided by both Facebook Business Manager and other third-party tools, but the simplified accessibility of Page Insights makes it universally valuable. This […] Read More
Read More »The Value of Facebook Page Insights
Over the last couple of weeks, your dealership’s use of Social Media has been more important than ever…especially on Facebook. But whether you’ve been creating original video content, or updating your customers through regular posting, you should be gauging the success of your efforts. Which is why we want to help you to better understand […] Read More
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