You don’t have to be a digital marketer to recognize the fact that social media, in all forms, presents an opportunity. Every social media user, regardless of platform used, opens themselves to the possibility of being marketed to. Then again, every social media user also gains the opportunity to become a marketer themselves. In terms [...]

It’s hardly a well-kept secret that the healthcare industry exists within a perpetual state of precariousness. As a society, we look to the wide array of healthcare professionals for unbiased solutions to issues related to our personal well-being. However, as with members of any industry, those professionals offer a series of products and services that [...]

As you sit there either (a) entrenched in the logistics of your own Law Firm marketing, or (b) running your practice on little more than referrals, you’re inevitably wondering how you can build clientele and increase your revenue stream. And while you may fall into the category of legal professionals who (through either education and/or [...]

Now, before you get offended, rest assured that we’re not here to bash the noble profession that is Real Estate. And yes, we mean that sincerely. As a Realtor, you possess the unique ability to make a dream come true, to connect hard-working men and women with their dream of homeownership. That’s huge. And if [...]

The core of any successful business, regardless of its size or the industry it’s found within, comes in the patronage of its clientele. Some businesses thrive upon a large volume of one-time purchases, while others are reliant upon incremental repeat business. Years ago, the difference depended simply upon (i) the quality of product and/or service [...]

How many lawyer jokes can an industry endure before it loses all credibility? Fortunately, the nature of our legal system (and society as a whole) does all but ensure the longevity of lawyers and legal practices throughout our world. Facilitating everything from criminal and civil proceedings to real estate transactions, there are very few major [...]

If asked to explain the motivation behind their choice of profession, a real estate agent might provide you with any number of reasons. In many cases, real estate agents operate as independent contractors, granting themselves the often-coveted ability to ‘be their own boss.’ This empowers them to gain control over the growth of their business, [...]

In today’s world, so many aspects of the Medical community draw the continual ire of the masses. From outrage over the profiteering practices of the Pharmaceutical industry to constant criticism of the costs associated with Health insurance providers, a large share of the general public has voiced a growing sense of detachment from the healthcare [...]

If seeking a real-world example of ‘necessary evil’, one could argue that ‘Marketing’ is a near-perfect choice. A crucial component of any business’s continued success, a well-realized and multi-tiered marketing initiative should be designed to communicate any (and all) messages, to any (and all) demographics, using the most effective platform for each. Just last month, [...]