Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Let’s talk today about one of the most basic purposes of your website: showing a potential customer who YOU are. More specifically, we’re going to talk about creating the best “About Us” page possible. Your “About Us” page should explain to a potential car buyer who you are, where you are, what you sell, and explore exactly what sets you […]
Every day, prospective car buyers are visiting your website. But today, we’re not gonna talk about how they GOT there, we’re going to talk about what happens when they ARE there. More importantly, how it could hurt YOUR chances of making that sale. Whether we’re talking about your website’s ability to (i) calculate the value of trade-in (ii) to schedule […]
Annnnd we’re back – in the studio – after a great week in Napa Valley at DMSC 2021. In fact, it was such an impactful experience that we’re going to hold off on our regular topics for one more week — because we’re feeling particularly inspired to #weaponizetheconnectivity. Of all the amazing keynotes, panels and breakout sessions that took place […]
In recent months, we’ve talked about Core Web Vitals and the various other metrics used by Google to determinate the quality of a site’s user experience. However, Google’s methods of assessment aren’t solely reliant upon technology and algorithms. Google also employs “Human Search Evaluators”- individuals who review content to help inform Google’s standards for high-quality web pages. They also review […]
Alright everyone, it’s time to find out the final step to refining your content… Two weeks ago, we went over how to find your target audience… …and last week we discussed the importance of using a unique tone for every piece of content. This week, I’m going to tell you about the final piece of the content puzzle: VOICE. One […]
When someone loads your dealership’s page, the first thing to catch their eye is your imagery. Whether photo or video, the visual elements you incorporate are essential to having quality digital content. But that’s not all. You also need to write alt text for these images, if you want to rank in local search. But let’s not get ahead of […]
Last week Sam & Meaghan talked about Meta Descriptions and how they’re a great way to help prospective car-buyers and service customers find the content they’re looking for on your site. Meta descriptions are an essential place to start, but if you really want to get exposure, you’re going to need Schema Data, or as it’s more commonly referred to […]
When working in SEO, you need to optimize for users AND for search engines And there are different ways to do each of those things. But what if we told you there is ONE thing you can do to improve optimization for both? Because guess what? There is! We’re talking about meta descriptions! Meta descriptions are HTML tags that describe […]
Fair warning, today’s topic might get us in trouble with some of our friends who specialize in social media… but here it goes. Just because your content isn’t “engaging” on social media, doesn’t mean it’s not valuable for your business. Hopefully, we don’t get canceled for sharing this… If you are like us, the majority of the content you will […]
When it comes to your dealership’s business, one of the most important things you can do is…well…attract more of it. So…it’s imperative that all of your pertinent information is easy for prospective car buyers to find. That said, you also need to make sure that (i) it’s accurate (ii) that it’s synchronized across all available platforms (iii) that you know […]
Reputation Management… It’s FAR more accurate to call it “PERCEPTION Management” since your prioritization of it (or LACK thereof) will drive public opinion of your dealership’s credibility and its revenue. Whether we’re talking about perception of your operation as a whole – or that of individual departments, or personnel – letting things slide will only HURT your dealership in the […]
Tags…whether you realize it or not, you probably hear this expression all the time. Marketing tags, web tags, website tags…these generally all refer to a small piece of code, or a pixel placed on a website to allow the collection of information about the user, hardware and on-site behavior. Tags are powerful and widespread in their installation, but unfortunately, most […]
Sometimes it feels like “change” is the only constant in marketing. It’s why it’s so important for dealerships to have continuity when assessing their overall marketing performance, and the effects of any changes they enact. And to ensure that continuity, a dealership needs take ownership of all of their various data sources. What do we mean by “data sources”? We’re […]
If you have been following JTT you know how crucial a strong social media influence is to a successful marketing campaign. Where is this social media influence going to take flight. FACEBOOK. As many of you may be doing (and if you are not you should be) you can use Facebook’s advertising platform to target potential customers showing them a […]
Last week we revisited Core Web Vitals, three relatively new factors that Google takes into consideration when assessing the experience offered to their users, by your dealership’s website. Specifically, we talked about LCP, FID and CLS. Now remember, Google’s primary goal is to ensure a positive user experience, and directs any search query to the site that (i) best answers […]
There’s no such this as a “one-size fits all”, or “set-it-and-forget-it” SEO solution. When we talk about “Organic SEO” it’s important to recognize the reason why we use the term “organic”. It’s because SEO and the algorithms involved are constantly evolving, and your dealership’s strategy needs to evolve with them. Factor in the unique challenges of the automotive space, and […]
Hey digital marketers…more than 100 million consumers NOW have the option of limiting your ability to hit them up with targeted ads. So…whatcha gonna do about it? iOS 14 and Consumers When iOs 14 was first rolled out almost six months ago, there was a lot to like: better app organization, customizable widgets, less obtrusive notifications, improved map and translation […]
Machine learning, what is it? How does it affect me? And does this mean the T1000 is already here? The answer is maybe. On the face of it, machine learning is a complex and often times “scary” subject. But the truth is that machine learning has already been a part of our daily lives for years and you likely didn’t […]
Last week, we began focusing on SEO Tips to help your dealership succeed in (what we hope will be a post-COVID) 2021. More specifically, to succeed in a world where, every day, online retailers are taking increasingly more aggressive strides to attract prospective car buyers that might otherwise do business with you. And one of the topic we covered was […]
Twelve months ago, we were living in a very different world. And at that point, an evaluation of over 8,000 American car buyers revealed that the average car buyer: – Spends up to six months researching vehicles before making a purchase. – Performs 59% of that research online, with 46% of car buyers using multiple devices to do so – […]