Welcome to Tactical Tuesdays with Wiki, our new weekly SEO video series featuring actionable SEO tips for any local business! We’ll be here every week with short, easy-to-digest video tips to help your business get more visibility in local searches (or to help you get a better handle on SEO so you can choose the […] Read More
Riddle us this – Who is tattooed in a (nearly) complete leg sleeve of goonies tattoos, was the mascot for SMU in his younger days, and is obsessed (along with the rest of his family) with Disney World? Wikimotive’s new Vice President of Search, Greg Gifford, that’s who! We are most pleased to announce Greg […] Read More
As an automotive advertising company, we fall subject to a wide range of expectations regarding the wealth of services that we offer. Truth be told, we doubt you’d be surprised by the vast majority of them, seeing as you’re probably aware of the traditional role played by digital marketers. And yet, there are those expectations […] Read More
When we talk about Automotive Social Media Marketing, we’re surprised by just how many people fail to grasp the breadth of the topic. In fact, looking across any number of industries only serves to reinforce the shocking realization that many businesses are attempting to market themselves in a state of ignorant bliss. Of course, we […] Read More
This month, we’re spending a lot of time talking about the need to step outside of your intrinsic strategy. As a marketer, it’s all too easy for you to wear the blinders of branding, slaved to a singular way of thinking by the echo chamber which you operate within. By falling into this trap, you […] Read More
Now that we’re firmly implanted in 2019, susceptible to both the pitfalls and perils most-evident and well-hidden, we’d be spotlighting a lack of foresight if we failed to acknowledge one of the greatest threats to your automotive marketing strategy. More accurately, it’s one of the greatest threats to any marketing strategy, regardless of industry or […] Read More
As a dealership, you might have struggled with the question of whether or not you should partner with an automotive advertising company or digital marketing partner. Unfortunately, the increasing importance of services that a digital marketer can provide emphasizes the crucial nature of making that change now (if you have yet to do so). Marketing […] Read More
Perception is reality. Arguably, the best piece of ‘big picture’ advice that I’ve ever been given. One would be hard-pressed to debate the fact that we form decisive conclusions based on our individual perception. From the worthiness of interpersonal relationships and evaluation of professional competence to the businesses we support and political candidates that we […] Read More
Is there any better opportunity to assess one’s goals than the beginning of a new year? Even when you step outside the norm of personal New Years Resolutions, it’s a perfect opportunity for the less-diligent to gain both perspective in hindsight while creating forward-thinking strategies. Then again, some might argue that you should have been […] Read More
Now that we find ourselves firmly implanted inside of another new year, it becomes easier to separate ourselves from the imaginary line that we’ve just crossed over. Whether you think of it as a new beginning, the turn of a calendar page, or another journey around the sun, the significance of a ‘new year’ is […] Read More
Imagine that you had an Ace-in-the-Hole, a hidden advantage over your competitors that positioned your dealership, products and services more favorably in the eyes of prospective customers. Imagine that you could gain insights into the needs and expectations of today’s car-buyers unique to your offerings in order to identify your strengths and weaknesses. What if […] Read More
If your automotive social media marketing is on-point, you’ve spent the last year tailoring your company’s social media presence in a manner that reflected individuality while creating a truly personalized experience for the consumer. And if you haven’t, well, the increasing warmth that you’re currently feeling in your posterior region is the (metaphorical) fire that […] Read More
Happy New Year! We all know how it goes, “New Year, New You” but the simple truth is that all-too-many dealerships are making the same mistakes year-in and year-out by not evolving their automotive SEO to mirror changes within the industry. As digital marketers, we see it all the time; even if a dealership’s marketing […] Read More
Since the earliest days of radio spots and television sponsorships, celebrity endorsements were considered the gold standard of commercial validation. The idea that a compensated actor or pop culture personality lends any credibility to a product or service might be ridiculous, and yet, the hapless consumer inside of each of us continues to fall for […] Read More
There are certain expectations found all-too-commonly among those seeking the expertise of an automotive advertising company or 3rd party marketing professional. In many cases, such expectations come influenced by some sort of marketing myopia or an inability to see the proverbial forest for the trees. Granted, one might argue that such a lack of awareness […] Read More
Before you get hung up the ins and outs of automotive social media marketing, it’s important to take a step back. Why? Because it’s entirely possible that you’re ‘too close’ to have any real perspective on the importance of social media to the continued success of your dealership. Granted, saying such a thing might come […] Read More
When it comes to executing an automotive SEO strategy, where do you start? It’s a loaded question for sure, so…well…let’s not get too far ahead of ourselves. SEO is crucial for any dealership, for the same reason that it’s crucial to the continued success of any business. It speaks to the marketing of your business […] Read More
According to a report by eMarketer, the estimated automotive marketing spend in 2017 fell in somewhere around $206 billion. Coming off a seven-year run of continual sales growth, it’s no surprise that the industry has shown such openness toward investment. The near-unparalleled level of innovation alone ensured that most messages were well-worth “getting out there” […] Read More
When we think of auto advertising, it’s easy for us to default to the iconography that has proved successful since the infancy of televised automotive marketing back at the midpoint of the 20th century. Beauty shots of shiny new vehicles, handling impeccably around tight corners. All engine, road and wind noise removed in the editing […] Read More
2019 presents a unique challenge for marketers, regardless of the industry that they represent. For the sake of these articles, we’ll convey the ideas in the context of car dealerships, automotive advertising agencies and the automotive industry as a whole. But rest assured, the ideas are universal, relating to the evolving face of brand recognition, […] Read More
Whether facilitated in-house by your own marketing team, or through a third party vendor, automotive advertising is not for the weak of heart. We live in transitional times, shifting with both the frequency and inherent dangers of cartoon quicksand. No longer can a dealership thrive (let alone survive) solely on the reapings yielded by traditional […] Read More
