Category: Uncategorized

Why You Should Be Branding Your Salespeople Using Video

Why You Should Be Branding Your Salespeople Using Video

Annnnd we’re back – in the studio – after a great week in Napa Valley at DMSC 2021. In fact, it was such an impactful experience that we’re going to hold off on our regular topics for one more week — because we’re feeling particularly inspired to #weaponizetheconnectivity. Of all the amazing keynotes, panels and breakout sessions that took place […]

Want to Use Stories to Sell More? Start Here.

Want to Use Stories to Sell More? Start Here.

In a recent study performed by Cox Automotive, it was determined that the average car buyer spends 13 hours and 55 minutes researching a vehicle purchase. And that 61% of that average time (equivalent to about 8.5 hours) is spent online. Today, that time is split between time spent on dealer sites like yours, OEM sites and 3rd party consumer […]

Automotive Marketing Trends to Get Aboard

Going digital is no longer a thing of the present. At the risk of sounding elitist, or dismissive, if your automotive marketing hasn’t already gone digital (at least partially) you have placed your dealership at a significant disadvantage. To be clear, we’re not simply referring to whether or not you have a responsive website, with inventory configured to create an […]

How to Boost Twitter Engagement and Build a Real Audience

How to Boost Twitter Engagement and Build a Real Audience

While Twitter never grew to truly rival Facebook, it has affected our communication and our culture in the same way. People use Twitter for marketing, to connect with like-minded individuals, network professionally, broadcast news, and discuss anything and everything going on in the world. The most powerful part of this is that everything is public. Meaning anyone has the potential […]

Easier Way to Share Instagram

Easier Way to Share Instagram

Instagram is a great way to take interesting pictures for your business, and we’ve covered it’s usefulness before. That utility has only grown in recent weeks with the introduction of short videos to the app. Now, you can take pictures and videos and apply stylish filters all within the same program. There has always been a problem with the social […]

Watch Your Language: Cryptomnesia

Watch Your Language: Cryptomnesia

Cryptomnesia has been on my mind a lot lately. In the course of reading dozens of marketing blog and writing hundreds of marketing words every day, it’s definitely a looming threat to myself, and everyone else in the industry. Cryptomnesia occurs when you remember something you’ve read or seen in the past, but your brain interprets it as something new […]

Freedom and the 4th

The 4th of July is a time to celebrate our freedom as a country. We have cookouts, we drink beers, we set off fireworks, and we spend time with our loved ones. It’s usually one of my favorite days of the year, but so far, 2013 hasn’t given us a lot of freedom to celebrate. It’s been a strange time […]

International SEO (Infographic)

International SEO (Infographic)

If you are doing SEO properly, then you are monitoring where your traffic is coming from. You are always tweaking this or that to ensure your reach is as wide as possible. In your research, have you ever noticed traffic coming in from other countries? A lot of people notice that international traffic, think “huh, that’s neat,” and move on […]

Off Site Blog Post Example

Why I’m a Mazda Mom I’m a new mom. In case you don’t know many new moms, let me tell you that new-mom status comes with a new-found obsession: safety. Prior to having a baby, I can assure you I had never been the type to actually mail in the “just-in-case” recall postcards. Now I have them in the mail […]

On Site Blog Post Example

On Site Blog Post Example

  How Your Ford Dealership Can Help You Go Further Depending on how many dealer and consumer pages your vehicle search has taken you through by the time you reach this, it may be fair to say that your head is spinning. Sure, there are luxuries to living in the age of information, but the accessibility of so much content […]

Wikimotive Welcomes Seacoast Mazda

Wikimotive Welcomes Seacoast Mazda

We have some great news today. We’re adding another member to the Wikimotive family. Please join us in welcoming Seacoast Mazda! Seacoast Mazda has been delivering their famous brand of customer service for about forty years now, and they don’t plan on stopping anytime soon. They opened their doors in 1974, and have been serving New Hampshire ever since. In 2003, […]

The Death of SEO?

The Death of SEO?

The Panda update has hit. The Penguin update has hit. The sky is falling for SEO practitioners all over the digital world and we’re starting to see the rise of the doomsayers. “SEO IS LOST!” they holler, sandwich board firmly affixed. “Beware the Google apocalypse,” they cry, forcing you to take a leaflet when you’re just trying to walk to […]

Happy Memorial Day 2013!

Happy Memorial Day 2013!

Memorial Day is the unofficial start of the summer, but it’s also the day for remembering the men and women who sacrificed their lives serving in the armed forces. A simple “thank you” will never be enough to express our gratitude, so we celebrate to remember why they were willing to give all: our families, our friends, and our freedoms. […]