In a recent study performed by Cox Automotive, it was determined that the average car buyer spends 13 hours and 55 minutes researching a vehicle purchase. And that 61% of that average time (equivalent to about 8.5 hours) is spent online. Today, that time is split between time spent on dealer sites like yours, OEM […] Read More
Going digital is no longer a thing of the present. At the risk of sounding elitist, or dismissive, if your automotive marketing hasn’t already gone digital (at least partially) you have placed your dealership at a significant disadvantage. To be clear, we’re not simply referring to whether or not you have a responsive website, with […] Read More
While Twitter never grew to truly rival Facebook, it has affected our communication and our culture in the same way. People use Twitter for marketing, to connect with like-minded individuals, network professionally, broadcast news, and discuss anything and everything going on in the world. The most powerful part of this is that everything is public. […] Read More
For awhile now, we’ve been preaching that duplicate content is one of the worst things you can have on your site if you want to rank well on Google. If you have duplicate content, not only will that content not rank, it can actually result in a penalty for your entire site. Sometimes though, you […] Read More
Instagram is a great way to take interesting pictures for your business, and we’ve covered it’s usefulness before. That utility has only grown in recent weeks with the introduction of short videos to the app. Now, you can take pictures and videos and apply stylish filters all within the same program. There has always been […] Read More
Cryptomnesia has been on my mind a lot lately. In the course of reading dozens of marketing blog and writing hundreds of marketing words every day, it’s definitely a looming threat to myself, and everyone else in the industry. Cryptomnesia occurs when you remember something you’ve read or seen in the past, but your brain […] Read More
The 4th of July is a time to celebrate our freedom as a country. We have cookouts, we drink beers, we set off fireworks, and we spend time with our loved ones. It’s usually one of my favorite days of the year, but so far, 2013 hasn’t given us a lot of freedom to celebrate. […] Read More
If you are doing SEO properly, then you are monitoring where your traffic is coming from. You are always tweaking this or that to ensure your reach is as wide as possible. In your research, have you ever noticed traffic coming in from other countries? A lot of people notice that international traffic, think “huh, […] Read More
Why I’m a Mazda Mom I’m a new mom. In case you don’t know many new moms, let me tell you that new-mom status comes with a new-found obsession: safety. Prior to having a baby, I can assure you I had never been the type to actually mail in the “just-in-case” recall postcards. Now I […] Read More
How Your Ford Dealership Can Help You Go Further Depending on how many dealer and consumer pages your vehicle search has taken you through by the time you reach this, it may be fair to say that your head is spinning. Sure, there are luxuries to living in the age of information, but the […] Read More
How does your mobile site look? If you haven’t been paying much attention to it in the past, now is the time to get to it. With its newest round of updates, Google is specifically focusing on mobile sites, so you better make sure your low cost SEO services include some sort of functional mobile presence. It […] Read More
We have some great news today. We’re adding another member to the Wikimotive family. Please join us in welcoming Seacoast Mazda! Seacoast Mazda has been delivering their famous brand of customer service for about forty years now, and they don’t plan on stopping anytime soon. They opened their doors in 1974, and have been serving New […] Read More
The Panda update has hit. The Penguin update has hit. The sky is falling for SEO practitioners all over the digital world and we’re starting to see the rise of the doomsayers. “SEO IS LOST!” they holler, sandwich board firmly affixed. “Beware the Google apocalypse,” they cry, forcing you to take a leaflet when you’re […] Read More
Memorial Day is the unofficial start of the summer, but it’s also the day for remembering the men and women who sacrificed their lives serving in the armed forces. A simple “thank you” will never be enough to express our gratitude, so we celebrate to remember why they were willing to give all: our families, […] Read More
