Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
In today’s world of social distancing, social media has become more important than ever. From the safety of our homes, it’s allowed each of us to interact with our family, friends and co-workers in a socially responsible way. It’s enabled teachers and students to continue their education plans. It’s changed the way that we support the brands, businesses and organizations […]
There’s a lot of hype around the ways job seekers can take advantage of social media marketing in order to stand out from the crowd, and for good reason. Sites like Twitter and LinkedIn can be utilized to help job seekers not only find jobs, but connections that can help grow a network, create new opportunities, and even help build […]
One of the struggles of starting out in SEO and digital marketing is immersing yourself in the industry. Most don’t know where to start, while others get information overload from trying to absorb too much at once. A great way to get active, inspired, and up to speed on the latest in the SEO world is to simply follow industry […]
While Twitter never grew to truly rival Facebook, it has affected our communication and our culture in the same way. People use Twitter for marketing, to connect with like-minded individuals, network professionally, broadcast news, and discuss anything and everything going on in the world. The most powerful part of this is that everything is public. Meaning anyone has the potential […]
We got word late last week that Twitter was mulling over the idea of publicly displaying the number of views each tweet on the site receives. There was a lot of skepticism surrounding this news, and there’s good reason for it. Advertisers need that data to gauge the overall effectiveness of ad campaigns. If you’ve ever run an ad on […]
Twitter is a great platform for interacting with your customers and customers-to-be, but it has always suffered from a lack of analytics. Unless you’re paying for ads, there hasn’t been a lot of ways for you to monitor things like favorites, retweets, and replies. Sure, you can check each post one by one to see how they performed, but that’s […]
When you’re in the search engine optimization game, you encounter a lot of distrust wherever you go. People don’t understand SEO, so they treat every interaction like you’re a mechanic in a skeazy shop, telling them their radiator has snake-tubes or something. To be honest, we can’t fault people for feeling this way, because there are so many scammy SEO companies out […]
You know what fuels a lot of SEO? Data. Data is the blood of the industry and good low cost SEO services are like vampires, sucking up all the data they can and using it to power their efforts moving forward. Good news for us, a local SEO industry survey just dropped, and it’s full to the brim with juicy facts and […]
Last week, we released a new eBook called “10 Toxic SEO Techniques.” It was one of the more ambitious projects we’ve taken on and we’re immensely proud of the results. In fact, we’re so proud that we decided to cut the whole thing up and broadcast it out to the world in a brave new format. It’s not quite an […]
It’s that time again, another enlightening Matt Cutts video has been released, and here at Wikimotive, we’re ready to break it down with you. This one is all about the top 5 SEO mistakes that webmasters make. Now, it’s not the top 5 as far as severity of penalty, it’s the top 5 ranked by frequency, so there’s a decent […]
Content is the SEO method of choice in 2013. Spam and content spinning are way, way out, and original content that has value to the reader is in. It’s not enough to just create the content though. Even if it’s amazing and insightful, you still need to market your own content, at least a little bit, to get it off […]
A lot of SEO companies, including yours truly, have been preaching about the dangers of exact match anchor text. In case you have forgotten, exact match anchor text is when you point a multitude of links at a page you’re trying to rank, and all the anchor text in those links is exactly the same. One of the major updates […]
Have you ever looked into buying a domain on the private market? It’s a risky proposition, as private sales can be anywhere from a few hundred to tens of thousands of dollars. If you have proof the domain is currently in good standing, or even neutral standing, then buy away if the price is right. If the domain is a […]
Adam Orth is one of the creative directors at Microsoft studios. He’s not the top of the chain, but he IS important, and he should be aware that his words have weight. Unfortunately (for Microsoft and his own career) he performed a major faux pas on Twitter last night. Let’s take a look at what he did and investigate how […]
So you come in to check on your websites some random monday morning, you have your coffee in hand and a smile on your face. You were steadily climbing last week and you’re secretly hoping you’ve hit page one for that keyword you’ve been working on all month. You open a clean browser and do a search. Nothing on page […]
Are you familiar with social sharing cues? Essentially, they’re the little indicators you see attached to content all over the web (including on this post). They allow you to share the content your enjoying to all of the 3,012,432 social networks in existence, and then they’ll often times display a number indicating how many times the content has been shared. […]
Have you ever heard of PageRank? If you’re involved in any kind of SEO, you’re definitely familiar with the term. For the uninitiated, PageRank is a 0-10 score that Google assignes to webpages based on different weighted elements that indicate quality and relative importance. Search engine optimization specialists always take PageRank into account when planning strategies for their businesses, and you […]
If you’re on Facebook, Twitter or really any social network, you probably saw a lot of the red and pink equal sign pictured above. If you’re wondering what it is, it’s a sign promoted by the Human Rights Campaign, advocating for equal rights for lesbian, gay, bisexual and transgender (GLBT) people. The Supreme Court is meeting this week in Washington […]
Last week, Google updated it’s Think Insights site. The site has been live since 2011, but has never received all that much attention. Instead of letting it go the way of Wave and Reader, Google unleashed a fresh new version that will be appealing to both search engine optimization companies and amateur marketers.
The hashtag has long been the domain of Twitter, but Facebook isn’t happy with the dominating social market-share they already possess, and they’re coming to eat Twitter’s lunch. The Social Network is rumored to be adding hashtags of their own to the site in the near future. We can already hear the joy emanating from search engine optimization consultants all over […]