Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
2014 is going to be one of the biggest years for small business digital marketing yet. I like to think of it like the music industry. Once upon a time, only people with huge studio backing could record and album, and only the most popular artists in the world could have their music distributed. Over the past ten years, the […]
When I was a younger man I used to dismiss statistics in the marketing world. It’s easy to have an arrogance when you are young, isn’t it? I would find myself resenting the experts and thinking that I knew best, even when I had very little to base that off of. As I grew older and more experienced in the […]
Have you ever thought about the way people might view your website? I’m not talking about how they’ll feel about it, but how they will physically view it, like how their eyes will move from place to place as it loads. It’s an area of real interest for a lot of the digital marketing world, and it should be something […]
We share a lot of infographics here at Wikimotive, but the one we have today is one of our favorites ever. It’s not especially pretty, but infographics aren’t just about being flashy. In fact, that’s a big problem with a lot of the infographics I see these days. They use up all of their energy trying to be fancy and […]
Social media isn’t just for established businesses. I want to be very clear about this because it is a misconception that I run into all the time. People start a social media page, and that big fat ZERO in the fans/followers/whatever spot just feels insurmountable. Small business owners need to understand that the zero IS surmountable, but more than that, […]
You hear search engine optimization being described as an iceberg sometimes, with the on page elements as the tip and then the rest of the business underneath the surface. Honestly, it’s a good way to illustrate the trade, because there is so much more to it than you see on the surface, but it’s also easy too get too caught […]
SEO is a game of increments. If you take any one technique to the extreme, you can ruin the effectiveness. Not just the effectiveness of that one technique either, but your entire campaign. You need to play it smart and move slowly, accepting that—while their are certain aspects of SEO you can move fast and loud on—the majority of quality […]
![Maximize the Impact of Facebook Ads by Knowing the Facts [Infographic]](https://wikimotive.com/wp-content/uploads/2013/11/Increase-Exposure-Facebook-Ads1.jpg)
Facebook Ads have become a valuable asset to incorporate into your Facebook marketing strategies. Although, you can still be seen on Facebook without using Ads on your Facebook Page, you are leaving it to chance that people will find you, better yet; that the RIGHT people will find you. A Facebook Pages’ best bet is to utilize Facebook Ads […]
We’ve written here a few times recently about the [not provided] epidemic at Google and what it means for SEO, but the hits just keep on coming. We’re still getting emails to this day asking what the not provided (I’m not writing the stupid brackets every time) means for SEO and digital marketing, and our default response has sort of […]
In this age of harsh Google penalties on fluff content, people are looking for increasingly exciting ways to generate real, quality content. For a lot of companies, the solution has been to start hosting more events. The benefit of events is that you get some press (along with those juicy press releases), and a good SEO company can stretch one […]
As people in the SEO industry, or even as people who read about SEO for personal use daily, it can be hard to imagine what it all looks like to the average joe. To most people, the first thing they think of when they hear SEO is “some kind of software job?” For others, ones that have a peripheral knowledge […]
Increasing traffic is the high-level goal of pretty much every website. Whether you’re there to entertain, sell, or teach, more eyes on the page is the paramount objective. SEO is a great tool for building up your traffic, but really, SEO is a pretty big term that includes a lot of little things. Writing content can be a part of […]
No one likes beating a dead horse. There’s no joy in it, no glory in whaling away on some poor equine. You don’t like it, the people around you don’t like it, the horse (being dead) is indifferent, but you can be sure his horse-ghost is horse-frowning in horse-heaven. Still, sometimes it needs to be done, so I’ll say it […]
We do a lot of writing here at Wikimotive, and if you’re doing your digital marketing job correctly, so do you. Content generation is THE SEO technique of choice in 2013, and all signs point to quality content being the most important metric moving forward as well. This means writing. Lots of writing. For all that writing to realize its […]
We all know that Google has a pretty complicated algorithm they use to evaluate websites, so any insight we can gain into their proces is a huge boon. Even some SEO experts don’t know all the little ins and outs of Google’s thought process. For instance, did you know that you can be penalized based on WHOIS content? Were you […]
When social media first hit the scene, it was pretty much ignored by marketers. After all, why should they care where teenagers go to complain about their parents? They quickly realized their mistake though, and embraced social media as a great avenue to interact with fans. It was the only venue where you could advertise, receive immediate feedback, and then […]
The culture of content has only gained more momentum in 2013. The vast majority of people lead plugged-in lives, constantly absorbing news and entertainment and advertisements in near equal measure. This is great for your brand, but only if you understand HOW people are absorbing content. Brazen, ugly ads that inconvenience may put you top of mind, but they are […]
We’ve established time and time again that SEO is constantly shifting, but some industries have it harder than others. One of the more complicated kinds of sites to optimize is the ecommerce site. This is because Google would love to be the only true affiliate marketer on the web. Also, Amazon is so ubiquitous that every other ecommerce site on […]
When people start shopping around for different SEO quotes, what’s the first thing they notice? It’s always the discrepancy of the cost. It’s not uncommon for one company to quote in the high thousands while another is in the hundreds. The important thing that every consumer should understand is that, much like anything else, be it a service or a […]
Have you ever heard of PageRank? If you’re involved in any kind of SEO, you’re definitely familiar with the term. For the uninitiated, PageRank is a 0-10 score that Google assignes to webpages based on different weighted elements that indicate quality and relative importance. Search engine optimization specialists always take PageRank into account when planning strategies for their businesses, and you […]