Tag: content

3 Important Tips on Writing for the Web

3 Important Tips on Writing for the Web

As an editor, I often deal with new writers who have little to no experience writing outside of school essays, email, and social media updates. I get a lot of tightly-worded paragraphs and over-the-top word choices in many of the examples from these writers. It’s great to know they’ll take the job seriously enough to put in essay-quality effort, but […]

Mark Frost Joins Wikimotive’s Content Team as Director

Mark Frost Joins Wikimotive’s Content Team as Director

We’re back again with another exciting team announcement! After recently joining Wikimotive as a social media representative, Mark Frost will now head up the company’s content team as Director of Content. In his new role, Mark will manage our growing list of client’s website content, as well as Wikimotive’s blog as a resource for businesses to learn more about blogging […]

Duplicate Content Normal…What This Means and Doesn’t Mean

Duplicate Content Normal…What This Means and Doesn’t Mean

Duplicate content is bad, right? We’ve preached that here at Wikimotive for years now and pretty much every search engine optimization company in existence has been saying the same thing. Well, this week Matt Cutts has released a new video in the Google Webmaster series that addresses duplicate content in a new way, and it’s actually a pretty interesting take. According […]

The Dangers of Content Stitching

The Dangers of Content Stitching

Today we have another interesting bit of content news from the immortal Matt Cutts (may Google bless his name). In the latest installment of the Google Webmaster Video series, Matt talks about content stitching. If you’ve never heard of that, don’t worry, because you’ve definitely seen it. Content stitching is the practice of taking snippets of content from other websites […]

Fatten Up Your Content

There seems to be a new epidemic going around peoples’ Google Webmaster Tools: the thin content warning. It’s not an especially surprising trend. Content is the new sheriff in town, so everyone is rushing to get as much of it as they possibly can. The problem is that they aren’t thinking about what “content” really means. It isn’t about populating […]

How We Consume Our Content (Infographic)

The culture of content has only gained more momentum in 2013. The vast majority of people lead plugged-in lives, constantly absorbing news and entertainment and advertisements in near equal measure. This is great for your brand, but only if you understand HOW people are absorbing content. Brazen, ugly ads that inconvenience may put you top of mind, but they are […]

Facebook’s Newest Round of Changes

Facebook is about to unleash it’s newest update, and now is the time for the savy small business SEO company to get into the game. SEO and social are fully intertwined now, and Facebook is so large that a Facebook overhall may as well be an SEO overhall. Check out the example of their new design after the break.

Content is King, so Keep it in the Kingdom

Content is King, so Keep it in the Kingdom

We’ve been writing a lot about writing lately, and for a good reason. In the brave new world of content-first SEO, the ability to reliably and effectively produce unique, quality copy is becoming a valuable commodity. This can be dangerous for many marketers though, because “quality” is a subjective thing…or at least in was in the past. Today, every smart Digital […]

Google Cracking Down Even More On Unnatural SEO

Google Cracking Down Even More On Unnatural SEO

Google announced this week that they would be making further adjustments to their algorithms, specifically with the Penguin and Panda parts of it. If you’ve been reading our blog and following our advice you should have nothing to worry about because you will already be creating good content. If not you might want to pay attention because the adjustments to […]

Facebook Reveals New Enhanced Post Targeting For Brand Pages

Facebook Reveals New Enhanced Post Targeting For Brand Pages

General consensus in advertising today is usually that the most effective advertising is specifically targeted to a narrow field of people that you want to reach. For years this has been accomplished with complicated technology and it has definitely shown performance improvements from non-targeted to targeted ads. This level of targeting has never been available for Social Media Marketing before, […]

Writing Content For Your Web Site, Do’s And Don’ts

Writing Content For Your Web Site, Do’s And Don’ts

Have you ever seen a beautifully designed website, one with crisp graphics and a flowing layout, that just didn’t deliver the right information? In the rush to get a site smoothed and polished, small businesses often forget about quality writing. Someone involved hammers out some copy and up it goes. Don’t let this happen to you!

Social Media Relevance In SEO

Social Media Relevance In SEO

There is an interesting storm brewing in the SEO field, one that could have serious ramifications for a lot of businesses. Currently, the primary SEO strategy for many, many campaigns is link building. Content is posted, links are directed, and all too often it doesn’t even matter how many people truly view or value the content. It’s all about the […]

Content Is King

Content Is King

There are a lot of articles and blogs out there offering things like “15 steps to optimize your site” or “10 things you need to change for the new Google updates” etc. The problem is most of these 15 steps are extraneous and skirt the real issue. If there is ONE thing you need to know about small business SEO […]

Increase Your Blog Readership By Following These 5 Steps

Increase Your Blog Readership By Following These 5 Steps

Increasing your blog traffic can be a difficult task, just throwing some content up on your site no matter how good the content is, isn’t going to cut it. If you are struggling to build a decent readership you might be over looking these easy to follow guidelines that will help you make a better blog. You have to market […]

How To Correctly Implement Video Content On Your Site

How To Correctly Implement Video Content On Your Site

So you’ve finally got some excellent video content you think is worthy of your awesome website. But you’re not sure how to implement it on your site properly to ensure you get the greatest return. Well here’s a guide on how to use your online marketing skills to get that video content the best possible exposure.

Automotive SEO: Online Communities pt 1. The blog

Automotive SEO: Online Communities pt 1. The blog

Forming an online community like a blog or forum on your website is one of the best ways to ensure that you have fresh content, as well as establishing your site as an authority within the endeavor which it represents. Search engines prefer sites that are frequently updated over sites with stagnant content or that contain less frequently updated content. […]