Category: Twitter

How to Boost Twitter Engagement and Build a Real Audience

While Twitter never grew to truly rival Facebook, it has affected our communication and our culture in the same way. People use Twitter for marketing, to connect with like-minded individuals, network professionally, broadcast news, and discuss anything and everything going on in the world. The most powerful part of this is that everything is public. […] Read More

Expected Response Times on Twitter

Do you monitor the Twitter account of your company? Most people check it once or twice a day, seems like plenty, right? Well, unfortunately, it may not be enough. It turns out people expect a response when they Tweet at you, and most of them aren’t very patient. Let’s take a look at what the […] Read More

Twitter Adds Analytics

Twitter is a great platform for interacting with your customers and customers-to-be, but it has always suffered from a lack of analytics. Unless you’re paying for ads, there hasn’t been a lot of ways for you to monitor things like favorites, retweets, and replies. Sure, you can check each post one by one to see […] Read More

Some Advertising Tweets Now Illegal!

The Federal Trade Commission (FTC) has released their newest .com disclosure guidelines, the first new release since the year 2000. It takes them a long, long time to update this document, and they never really say anything all that groundbreaking. The general message is that the same guidelines that apply to traditional advertising mediums apply […] Read More

Twitter Tips For Local Marketing

If you’re a local or regional business looking to advertise on the cheap, you probably use social media. Most everyone is on Facebook, but does your company have a Twitter? If not, you’re missing out on one of the most powerful and reliable social media marketing tools that enables you to expand your brand and build a community.

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