Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Content related to Search Engine Optimization, SEO, and how it can be used for your business.
If you run a car dealership, it can be tempting to think that having a big marketing budget and paying for lots of television and radio advertisements means you’re covering all your bases. But if there’s one thing that automotive marketing companies know, it’s that any modern marketing approach would be woefully incomplete without accounting for the influence of search […]
Google Analytics Now Misreporting Location for iOS Users 2023 Update at the end. Brace yourself. This is the biggest change to the usefulness of Google Analytics acquisition data, in almost a decade. The last time we lost this much visibility in Google Analytics was when Google themselves started obfuscating keyword data for organic users. Over a few-year period, we went […]
Welcome back to another Tactical Tuesdays with Wiki! In this week’s video, we’re sharing one simple tip – but it’s a tip that can literally improve your entire website. It will have a positive effect on everything that you do for SEO and help you stand out from competitors. I speak at a lot of conferences, so I’m lucky enough […]
Have you met Angus? Straight outta Internet Battle Plan XXVI, Wikimotive’s Chief Digital Officer is here to share his insights on holding your Digital Marketing and SEO Vendors accountable in terms of the return on YOUR investment.
Welcome back to another episode of Tactical Tuesdays with Wiki. This week we’ve got what might be the most important SEO tip we can possibly share… and it’s all about helping your website content absolutely rock… You might notice I look a little different today – I’m recording this video while I’m on the way back from a conference. Isn’t […]
Welcome back to Tactical Tuesdays with Wiki. This week’s video is a long one again, because I’m sharing my presentation from the Learn Inbound conference… It’s about 38 minutes long, so make sure you’ve got time to watch and absorb all the awesomeness. If you don’t have time now, no worries – it’ll be here waiting for you whenever you’re […]
Welcome back to Tactical Tuesdays with Wiki. This week, we’re talking about timelines for SEO – we’re gonna answer the most common question about SEO “how long does SEO take?” More than any other question, SEO agencies are always asked “why does SEO take so much time?” and “how long will it take to see results?” I get it – […]
Welcome back to Tactical Tuesdays with Wiki. This week we’re not talking about a specific tip or tactic, we’re trying to change your point of view. For years, business owners in every vertical have been told “your website is the first impression you make with customers” But I’m here today to tell you – that’s no longer true. Your Google […]
Welcome back to Tactical Tuesdays with Wiki. This week we’re talking about a recent update to the Google My Business Questions and Answers feature. For the ‘noobs’, if you don’t know what the Questions and Answers feature is, it’s a new element that was added to the Google My Business profiles about a year ago. It’s a community discussion feature, […]
Welcome back to ‘Tactical Tuesdays with Wiki’. One of our most common topics in this weekly video series will be Local SEO, and today we wanted to take a little time to explain what it is and how you know if you need it. (For the Noobs) Search Engine Optimization, commonly referred to as “SEO”, is the process of optimizing […]
Your website is the most important part of your digital marketing strategy. Even with a large budget, you could fail to achieve results if you’re lacking the foundation necessary to convert visitors into leads and sales. In this week’s Navigating SEO column, I’ll detail a few of the problems that still plague dealer websites years after being pointed out and […]
Do you feel like you’re getting nowhere with SEO? It’s tough to pinpoint the exact reason you’re not seeing results, but there are ways you can improve your process to push through and start seeing green numbers. Keyword research is one of the smallest things you can improve upon; however, it can make the difference between successful and unsuccessful car […]
In 2016, every business wants to use content to get more traffic to their website. From there, they want to better convert those users to boost client sign-ups or sales. But none of that comes without understanding some fundamental facts about SEO and how to create better content. To give you a leg up on your competition, I’m going to […]
“I couldn’t sell my boss a pen if he was trying to cash a million-dollar check!” Selling your boss has very little to do with the fact that they’re tough or often balk at the idea of adding new expenses. Those are things you tell yourself to help soften the blow when you don’t get your way. To help you […]
SEO and realistic expectations don’t go well together. On both sides of the aisle, there are issues that harm the digital marketing campaigns of businesses across the country and cause doubts about SEO as a viable and ROI-driven service. The problem starts with SEO vendors. For years now, the focus has been on achieving “#1 rankings” and “dominating” specific markets. […]
As Google releases more and more updates, the search engine becomes capable of understanding intent behind different search queries at an advanced level. This leads to an increased need for online marketers to review their SEO strategy to ensure it aligns with Google’s constant updates. The most important thing you can do right here and right now, however, is to […]
If you follow the SEO industry, you’ll know that there’s a constant debate about whether or not the practice is really “SEO” (search engine optimization) anymore. Because for the most part, it’s not. Sure we still do on-page optimization that helps create search-friendly pages, but that’s only one small part of what most SEO companies provide moving into 2016. Instead, most […]
SEO is all about self-improvement. If you’ve ever delved into the world of self-improvement, then you know that the only person that can help or hurt you is yourself. That same principal applies to SEO, as you (site/business owner) are ultimately in charge of your own success and failure. You can choose to take action and better your site’s SEO, […]
As an SEO, I’ve grown accustomed to frequent news about updates and other changes made to Google’s algorithm. But today’s news from the world’s leading search engine took me for a loop. Here at Wikimotive, the idea of machine learning and AI as a part of future search results has been something we thought of as semi-futuristic. We knew Google was […]
The web revolves around content. A lot of content. According to Internet Live Stats, there are currently around 200 million active websites. That’s not individual pages, but actual unique websites that can contain millions of pages of their own. Standing out from the crowd is a lot more difficult than it used to be, but not impossible. Using the information […]