Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
SEO and realistic expectations don’t go well together. On both sides of the aisle, there are issues that harm the digital marketing campaigns of businesses across the country and cause doubts about SEO as a viable and ROI-driven service. The problem starts with SEO vendors. For years now, the focus has been on achieving “#1 rankings” and “dominating” specific markets. […]
As Google releases more and more updates, the search engine becomes capable of understanding intent behind different search queries at an advanced level. This leads to an increased need for online marketers to review their SEO strategy to ensure it aligns with Google’s constant updates. The most important thing you can do right here and right now, however, is to […]
If you follow the SEO industry, you’ll know that there’s a constant debate about whether or not the practice is really “SEO” (search engine optimization) anymore. Because for the most part, it’s not. Sure we still do on-page optimization that helps create search-friendly pages, but that’s only one small part of what most SEO companies provide moving into 2016. Instead, most […]
Navigating SEO is a syndicated blog series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways car dealers and other local businesses can improve their SEO, offering insight into how it will benefit business. This week’s column was written by Wikimotive’s Mark Frost. Whether or not you like fantasy football, there’s no denying its hold on American […]
SEO is all about self-improvement. If you’ve ever delved into the world of self-improvement, then you know that the only person that can help or hurt you is yourself. That same principal applies to SEO, as you (site/business owner) are ultimately in charge of your own success and failure. You can choose to take action and better your site’s SEO, […]
As an SEO, I’ve grown accustomed to frequent news about updates and other changes made to Google’s algorithm. But today’s news from the world’s leading search engine took me for a loop. Here at Wikimotive, the idea of machine learning and AI as a part of future search results has been something we thought of as semi-futuristic. We knew Google was […]
The web revolves around content. A lot of content. According to Internet Live Stats, there are currently around 200 million active websites. That’s not individual pages, but actual unique websites that can contain millions of pages of their own. Standing out from the crowd is a lot more difficult than it used to be, but not impossible. Using the information […]
Local SEO has become one of the most important focuses in the digital marketing community. This means it’s only natural for everyone to take notice and rethink strategy when Google makes an update to its local Map Pack results. In its latest update, which occurred around August 6, 2015, Google redesigned the Map Pack to fit with its mobile design […]
Blogging for business is by no means a new phenomenon. It’s been talked about for years now, and I’m sure most of you reading this have tried blogging, whether in your free time or for a business. But while the craze around blogging has died down as it becomes more acceptable, there are still plenty of people out there skeptical […]
The phrase “quality content” has become somewhat of a joke within the SEO and digital marketing community. It’s used so often when giving SEO advice–typically without further detail or actionable instructions–that there’s no way for a non-SEO to truly grasp the meaning behind it. But that all changes today! I want to give you my explanation of quality content to […]
Link building is one of the toughest aspects of SEO, and how to get ahead alludes a lot of new and advanced SEOs. However, there is a secret many of the world’s top SEOs and digital marketers keep to themselves. They’ll tip-toe around the issue all day long, but it is not something that they’ll just come out and say:
One of the struggles of starting out in SEO and digital marketing is immersing yourself in the industry. Most don’t know where to start, while others get information overload from trying to absorb too much at once. A great way to get active, inspired, and up to speed on the latest in the SEO world is to simply follow industry […]
While SEO is a simple practice once you learn the basics (and begin implementing strategies and techniques), it’s often intimidating to beginners and those who don’t specialize in digital marketing. In order to help more and more people learn about SEO in a simple and organized fashion, Search Engine Land created the “Periodic Table of SEO Success Factors.” At a […]
For many SEOs, content marketers, and writers, generating ideas for content is one of the most difficult tasks to perform, especially as a beginner. But whether you’re just getting started or simply struggling with a business SEO strategy, this five-step guide will help you shape how you generate ideas and help you focus on your goal of creating the absolute […]
Whether you’re in PR, linkbuilding, or other forms of digital marketing, one part of your job might be reaching out to bloggers with requests for coverage or links. As a veteran blogger, I’ve been sent thousands of pitches and replied to only a small percentage of them. Recently, I’ve begun reaching out to bloggers with requests of my own and […]
While SEO isn’t new to those of us in the digital marketing industry, there are plenty of small and local businesses that are only now being introduced to the power of organic search traffic. Whether you’re a salesperson for a marketing company who needs ammo to make the sale, or a local business owner looking for more reasons to invest […]
SEO as a service is built on the foundation that the effort put in now can still have an effect years down the road. So by default, the goal of SEO should be to grow for the long haul. Unlike online advertising, in which traffic stops as soon as you stop a campaign, SEO is capable of producing ROI unlike […]
For SEO companies, unlinked mentions can be extremely annoying, hindering SEO efforts in the process. But the fact is, whether completely intentional or editorial preference, many sites simply don’t link out a lot. It’s not that they have anything against you, they just don’t have your SEO in mind when mentioning your brand on a page, blog post, or news […]
Every business owner knows how important marketing is to success, but the focus has always been on reaching large audiences in hopes of finding people who are in need of what a business has to offer. With the internet and search engines, however, it became a lot easier for people to seek businesses out than ever before. But the internet […]
Whether you work as a copywriter, a blogger, an SEO, or a content marketer, we all want our content to be better. No one in this business should ever be satisfied with their work, and if you think you’ll be the first then you’re dead wrong. So with a healthy dose of respect for the fact that perfection is unobtainable, […]