Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Every business owner knows how important marketing is to success, but the focus has always been on reaching large audiences in hopes of finding people who are in need of what a business has to offer. With the internet and search engines, however, it became a lot easier for people to seek businesses out than ever before. But the internet […]
Infographics are what’s hot on the streets for SEO these days…at least thats what the kids are all saying. In theory, they’re the perfect way to garner a lot of backlinks with very little effort. You take some of the data you already have, organize it in a halfway pleasing way (a lot of companies skip this step), publish it, […]
SEO isn’t a religion, but it’s definitely pretty close. You have to dedicate yourself to it to succeed, you have leaders and idols, and you have a mysterious entity that deals out rewards and punishments due to only their own strange whims (that’s a shot at Google, not God…don’t write me). Much like religion, SEO has written rules and unwritten […]
There are a lot of ways to convert your customers. You can use great landing pages, you can use stellar design, you can use deals or coupon codes, but have you ever thought about using psychology as part of your conversion strategy? The human brain is one of the most interesting machines ever created, and if you know how, it […]
Even the best businesses sometimes have unhappy customers. That’s just the reality of doing business. What separates the good businesses from the bad is how they handle their customer service when there is a complaint. It was easier in the past. Customers would ask to speak to a manager or they would call a customer service hotline and you could […]
The culture of content has only gained more momentum in 2013. The vast majority of people lead plugged-in lives, constantly absorbing news and entertainment and advertisements in near equal measure. This is great for your brand, but only if you understand HOW people are absorbing content. Brazen, ugly ads that inconvenience may put you top of mind, but they are […]