There are a lot of ways to convert your customers. You can use great landing pages, you can use stellar design, you can use deals or coupon codes, but have you ever thought about using psychology as part of your conversion strategy? The human brain is one of the most interesting machines ever created, and if you know how, it can be leveraged to control the behavior of others. Advertisers have been doing it since advertising was invented, and it’s just as powerful today in the digital realm. Are you using the power of psychology as part of your digital marketing strategy? Here’s an infographic that can help you get started.
The infographic is by the fine folks at HelpScout, and it gives you 10 different ways to convert more customers using psychology. Some are ones you have probably thought of on your own, some are ones you may have been doing without even realizing it, but we believe there will be at least a couple useful points on here for everyone. These will be especially useful when you’re building or updating your next round of high-converting landing pages.
Give it a read and let us know what you think.