Category: Content Marketing

Navigating SEO: How to Focus Your Business Content Efforts

Content Marketing is one of the fastest growing forms of digital marketing employed by businesses in 2015. Where traditional advertising (even online) has its limits, content marketing’s only limit is your business’s creativity. But with all sorts of options out there for creating content, where do begin? In this post, I’ll give you a quick […] Read More

Explaining ‘Quality Content’ Once and For All

The phrase “quality content” has become somewhat of a joke within the SEO and digital marketing community. It’s used so often when giving SEO advice–typically without further detail or actionable instructions–that there’s no way for a non-SEO to truly grasp the meaning behind it. But that all changes today! I want to give you my […] Read More

Why Your Business Should Focus More on Long Tail Keywords

When business owners think of SEO, they most likely think of ranking #1 for the most obvious search terms in their area. And while those are arguably the most high-value single targets for your SEO efforts, these terms, such as “[SERVICE] in [CITY],” are also the most competitive. Because of this, businesses should explore options […] Read More

Getting to Know the Major Google Search Updates

Over the past few years, Google has updated its search algorithm with a few major updates to crack down on spam, black hat SEO techniques, and other forms of manipulation. These updates have been widely covered by search engine blogs and now each small update is covered in detail so SEO professionals can stay on […] Read More

What You Need to Know About Google’s E-A-T Evaluation System

In the latest addition of Google’s human search rater guidebook, the company introduced a new page rating concept used to manually rate the quality of a website and its pages. The practice of using human search raters is a crucial part of the way Google updates its search algorithm. Because as with any experiment, you […] Read More

5 Types of Content Your Dealership Needs to Create

One of the most popular sayings  amongst internet marketers is “Content is king.” We all know this is true, but make sure you’re not just talking the talk and writing exclusively for search engines. Because while that used to be a worthwhile strategy, the key to outranking your competition now isn’t through optimization, it’s through […] Read More

11 Facts About Pinterest and the Power of Social Sales

Pinterest has been grabbing the attention of your customers since it first launched in March 2010. Since that time, its growth has continued, reaching 70 million users in July 2013. This visual discovery tool is a force to be reckoned with, and your customers are the ones using this site. This begs the question: Is your […] Read More

#CatMode: LaFontaine Automotive Group Turns Cars into Adoptable Cats for April Fools’ Day

While the entire Internet is buzzing today with April Fools jokes and gags, there is one dealership that is putting today’s fun to good use. The LaFontaine Automotive Group decided to take part in the day by turning their inventory images into pictures of cats. Not only is this a great idea since the Internet […] Read More