Whether you work as a copywriter, a blogger, an SEO, or a content marketer, we all want our content to be better. No one in this business should ever be satisfied with their work, and if you think you’ll be the first then you’re dead wrong. So with a healthy dose of respect for the fact that perfection is unobtainable, […]
As an editor, I often deal with new writers who have little to no experience writing outside of school essays, email, and social media updates. I get a lot of tightly-worded paragraphs and over-the-top word choices in many of the examples from these writers. It’s great to know they’ll take the job seriously enough to put in essay-quality effort, but […]
In January, we told you that guest blogging is a bad idea, and for the most part that is very true. The practice has evolved into a tactic used by spammers to gain links for specific keywords and becomes less and less associated with relevant blogger-to-blogger relations. This information was recently passed down by Matt Cutts, head of Google’s Webspam […]
They say that everyone has a book somewhere inside them, and no, they aren’t talking about crazy nights at the library with your frat. A better way to put it is that everyone has something to share with the world. In some cases, it’s a detective crime thriller or a post-apocalyptic science fiction story. Those are great, but they aren’t […]
Once upon a time, writers were a rare breed, seldom seen by the world at large. They sat in their basements, scribbling mad words by candlelight and muttering to themselves about deadlines. They’d turn their advances into golden Irish spirits and use that strange fuel to power through the endings of their crazed manifestos. Unfortunately, that kind of behavior is […]
Have you ever seen a beautifully designed website, one with crisp graphics and a flowing layout, that just didn’t deliver the right information? In the rush to get a site smoothed and polished, small businesses often forget about quality writing. Someone involved hammers out some copy and up it goes. Don’t let this happen to you!