For the longest time, young people, specifically young men ages 12-21, were the coveted demographic for major brands. A lot of this stemmed from television and viewership, but brands also look to online services to target young men. But more recently, women have become the most important demographic for social media marketing and all forms of digital marketing, as new data shows […]
Wikimotive attended this year’s Internet Sales 20 Group held in Atlantic City, New Jersey from April 8th to the 10th 2014. This amazing workshop is put on every year by one of the Automotive Industry’s leading subject matter experts, Sean V. Bradley, and it is where an all-star lineup of speakers, expert panelists, and presenters come together to share their combined automotive […]
There are many different ways a business can use Facebook Ads, from multiple automated ads to boosting individual posts. But the newest form of post page engagement is by scheduling them in advance. If you use Facebook pages, you may have noticed that some of your posts that were scheduled seemed to have not gone out in the past few […]
If you’ve recently started a business in your community, you’re probably thinking of traditional marketing strategies to help get the word out and develop a customer base. This could include emailing the local paper for coverage, buying billboard space, sponsoring events, or simply networking with other businesses and local professionals. But the most important factor you’re likely overlooking is your […]
How have you been optimizing your site for Google? If you’re still ranking well after this year’s barrage of updates, you must be doing something right, because Google is notoriously tough on cheaters. For Google there is a fine line between cheating and good small business SEO. The only trouble is that their definition of “cheating” is the only one […]
Blogging can be tough, especially when your marketing strategy has you posting every day. When you’re blogging for business posting every day can be extremely beneficial but writer’s block starts to become a serious problem. So how do you make sure that you’re getting regular inspiration and at the same time ensure that you’re writing about topics that are relevant […]
Itʼs official: Twitter is THE place for advertisers of every shape and size. Weʼve long suspected itʼs true and last nightʼs Republican National Convention just seals the deal. Obama has utilized social media marketing since his first campaign back in 2008, and many suspect thatʼs the reason he was able to defeat John McCain and the implacable Alaskan so handily; […]
If you’re involved with the marketing aspect of your web presence, then you’ve probably heard of blogging for business. Simply put, a well executed blog can be the hub of all your internet marketing efforts. Does your business have one? If not, you’re missing out on one of the most powerful and reliable methods of lead generation and SEO bolstering […]
Here at Wikimotive, we love educated customers. Thatʼs why we put together this list, laying out the top five questions a business should ask any prospective SEO company before hiring them. It doesnʼt cover everything, but with these five questions, you should be able to get a good overall feel and narrow down your prospective partners.
Google announced this week that they would be making further adjustments to their algorithms, specifically with the Penguin and Panda parts of it. If you’ve been reading our blog and following our advice you should have nothing to worry about because you will already be creating good content. If not you might want to pay attention because the adjustments to […]
One measurement of website success tends to get overlooked a lot in favor of other, bigger numbers like traffic and bounce rate. That measurement is conversion rate, what percentage of visitors to your website convert into a lead. One of the biggest factors when it comes to optimizing your site for higher conversion rates is usability, if users can’t successfully […]
Google recently released guidelines for their Google+ Local Pages, outlining what you can and can’t do with the main picture on your Local page. It is important to stay on top of these announcements from Google, make sure you read over these guidelines to make sure you aren’t hurting your local page, it could have big implications on your SEO.
If youʼre active on social media (and you better be), than recently you may have seen people on your social networks talk about Pinterest. The site is growing rapidly, already ranking above long running sites like LinkedIn. Knowing this, of course the next thing you want to know is if itʼs a good venue for automotive digital marketing. The answer […]
As marketers, weʼre always looking for the hottest new thing to get our brand in front of people. For ages, we had signage and print ads, then we progressed into the auditory realm with the radio, then it was video ads on TV, and finally, the ultimate advertisers playground: the internet. Online marketing is the fastest growing advertising area, and […]
As marketers, we need to allow ourselves to be both leaders and followers. It’s important to innovate and move forward, if you’re always playing catch-up, how can you get ahead? At the same time, we can’t disregard something just because it’s been done before; necessity demands that we embrace the successful to survive. The trick is finding a healthy balance […]
In any good dealership search engine optimization campaign you need to establish your dealership as a credible industry leading source of information. This can definitely be a handful but there are a few easy guidelines you can follow to make sure that your web content is helping your case rather than hurting it. Creating great content on a regular basis […]
Can you believe that it’s been a year since Google announced the new Google Analytics? Before now you didn’t have to make the transition if you didn’t want to but now, a year later, Google is killing version 4 and version 5 will be the only option. The link back to “Old Version – Reporting” has been removed from the […]
Much like naming a child, choosing a domain name for your business website can be a long and arduous journey. Its a decision that could have a huge effect on your whole online marketing strategy going forward. The instinct is to choose the domain that’s the same as your business name, but that’s not always possible. Sometimes your business name […]
Trying to attract customers online can be difficult in the best of times. It’s frustrating when you’re trying your best, grinding away on social media, and you end up with only a handful of views. Meanwhile, that picture of a Corgi dressed like a lawyer your girlfriend posted has 100 likes and 50 shares. Don’t feel defeated. When it comes […]
Have you ever seen a beautifully designed website, one with crisp graphics and a flowing layout, that just didn’t deliver the right information? In the rush to get a site smoothed and polished, small businesses often forget about quality writing. Someone involved hammers out some copy and up it goes. Don’t let this happen to you!