If you’ve recently started a business in your community, you’re probably thinking of traditional marketing strategies to help get the word out and develop a customer base. This could include emailing the local paper for coverage, buying billboard space, sponsoring events, or simply networking with other businesses and local professionals. But the most important factor you’re likely overlooking is your […]
Local search is one of the most important aspects of search. A good local search strategy can be the difference between complete success and abysmal failure for a small business operating on the local or regional level. The problem is that Google switches up what matters so often, these small business are often left in a state of constant worry. […]
Google has been focusing on delivering better local search results lately, and this week they quietly made a change that’s going to affect a lot of local businesses (albeit in a fairly minor way.) In the past, when you clicked on “Google Reviews” under a result, you were brought to the Google+ page for that business. As of July 30th, […]
When Google moved their commerce system to paid inclusion, there was a lot of fuss in the digital marketing company community. It was seen as another “evil” move by some, and felt like more of the dreaded “paid inclusion” as opposed to useful organic results. In the end though, for all the complaining and worrying, people have been spending a lot of […]
Sometimes great SEO techniques aren’t invented, they are discovered accidentally. In that vein, today I want to take a look at a new linkbuilding technique for local internet marketing that a few different experts have been kicking around lately. It may be a surprise, but the idea is focused entirely around Groupon.
Foursquare has quietly been making moves that will have a major impact on local businesses and local internet marketing. The service is already used to check in at a variety of places, and now their reach will be expanding. The first new feature is the explore option for non-registered users, and the attached ratings update. Explore lets users search for
Every modern business knows the importance of SEO, but businesses who operate at the local level need to make sure they’re not overlooking to importance of local SEO. It happens too often that a local restaurant will drill into small business SEO, online marketing, and social media marketing, while completely neglecting the most important thing of all: LOCAL SEO!
Someone has finally stepped up and challenged the giant that is Google Maps. Whether or not this turns out to be a fool hardy move remains to be seen but Apple has developed a competitor for Google Maps. They announced the product OpenStreetMap at the Worldwide Developers Conference, not a totally surprising move for a company known for its love […]