Tag: Local

How to Get Your Local Business Online

How to Get Your Local Business Online

If you’ve recently started a business in your community, you’re probably thinking of traditional marketing strategies to help get the word out and develop a customer base. This could include emailing the local paper for coverage, buying billboard space, sponsoring events, or simply networking with other businesses and local professionals. But the most important factor you’re likely overlooking is your […]

2013 Local Search Ranking Factors

2013 Local Search Ranking Factors

Local search is one of the most important aspects of search. A good local search strategy can be the difference between complete success and abysmal failure for a small business operating on the local or regional level. The problem is that Google switches up what matters so often, these small business are often left in a state of constant worry. […]

Google Product Listing Ad Numbers Up

Google Product Listing Ad Numbers Up

When Google moved their commerce system to paid inclusion, there was a lot of fuss in the digital marketing company community. It was seen as another “evil” move by some, and felt like more of the dreaded “paid inclusion” as opposed to useful organic results.  In the end though, for all the complaining and worrying, people have been spending a lot of […]

Groupon For SEO?

Groupon For SEO?

Sometimes great SEO techniques aren’t invented, they are discovered accidentally. In that vein, today I want to take a look at a new linkbuilding technique for local internet marketing that a few different experts have been kicking around lately. It may be a surprise, but the idea is focused entirely around Groupon.

New Set Of Updates For Foursquare

New Set Of Updates For Foursquare

Foursquare has quietly been making moves that will have a major impact on local businesses and local internet marketing. The service is already used to check in at a variety of places, and now their reach will be expanding. The first new feature is the explore option for non-registered users, and the attached ratings update. Explore lets users search for

Why You Should Be On Google+ Local

Why You Should Be On Google+ Local

Although recently we have decided to focus our social media marketing efforts away from Google+ they do still have some valuable things to offer. Google+ Local, which used to be Places, is a very valuable resource for any business. The idea is that you create a listing and your listing will appear next to local, relevant search results.

Google+ Local Page Photo Guidelines

Google+ Local Page Photo Guidelines

Google recently released guidelines for their Google+ Local Pages, outlining what you can and can’t do with the main picture on your Local page. It is important to stay on top of these announcements from Google, make sure you read over these guidelines to make sure you aren’t hurting your local page, it could have big implications on your SEO.

5 Tips For Local SEO Practices

5 Tips For Local SEO Practices

Every modern business knows the importance of SEO, but businesses who operate at the local level need to make sure they’re not overlooking to importance of local SEO. It happens too often that a local restaurant will drill into small business SEO, online marketing, and social media marketing, while completely neglecting the most important thing of all: LOCAL SEO!

Google Plus Local Pages Now Make It Impossible For Business Owners To Ignore Google Plus

Google Plus Local Pages Now Make It Impossible For Business Owners To Ignore Google Plus

A few weeks ago Google introduced the new Google places, an integration of places and Google+ called Google+ Local. Some complain that this is another move by Google pushing their social media platform on people, and like it or not businesses are now forced to be on Google+ to manage their local pages. What kind of benefit is there to […]

Apple Comes Out With A Google Maps Competitor At WWDC

Apple Comes Out With A Google Maps Competitor At WWDC

Someone has finally stepped up and challenged the giant that is Google Maps. Whether or not this turns out to be a fool hardy move remains to be seen but Apple has developed a competitor for Google Maps. They announced the product OpenStreetMap at the Worldwide Developers Conference, not a totally surprising move for a company known for its love […]

Google Gets Rid Of Places And Adds Google Plus Local

Google Gets Rid Of Places And Adds Google Plus Local

Google continues to push their social network Google Plus, this time making a major change in the local market. It has been rumored for a while that Google might do away with Google Places Pages and make something similar on Google Plus. Now they have finally done it, Google Places is no more, and now we have Google Plus Local. […]