Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Using the right image on the web can be tricky sometimes, and not just when it comes to SEO. We all try and find stuff that is public domain or at least has the Creative Commons license, but it’s not always so simple to sort out. We often find people giving away an image as “royalty free” only to […]
One measurement of website success tends to get overlooked a lot in favor of other, bigger numbers like traffic and bounce rate. That measurement is conversion rate, what percentage of visitors to your website convert into a lead. One of the biggest factors when it comes to optimizing your site for higher conversion rates is usability, if users can’t successfully […]
Optimized website structure and design determines the performance of your website. This is what makes it easy or difficult for users to navigate or search engines to find your content. Balance is important. You need to balance the design of your site between the needs of your users and the search engines. To be successful your site needs to provide […]
Getting started with search engine optimization can seem a daunting task. You’re starting with nothing and you know you need to build pages of content and links, etc. But this is the part where you don’t look at the big picture. When I began, I was still selling cars in the dealership and trying to do web design and learn […]