Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Using the right image on the web can be tricky sometimes, and not just when it comes to SEO. We all try and find stuff that is public domain or at least has the Creative Commons license, but it’s not always so simple to sort out. We often find people giving away an image as “royalty free” only to […]
Do you currently use any stock photos or imagery on any of your sites? For most companies, it’s a hard thing to avoid. The reality is that you’re going to need images, and you’re not always going to have the time or the money to hire a professional photographer or designer to create them for you. We get a lot […]
Last week, we released a new eBook called “10 Toxic SEO Techniques.” It was one of the more ambitious projects we’ve taken on and we’re immensely proud of the results. In fact, we’re so proud that we decided to cut the whole thing up and broadcast it out to the world in a brave new format. It’s not quite an […]
Have you ever really thought about why we react to certain colors the way we do? It’s a primal response, one we’re all but helpless to resist. Colors simply evoke emotion in us, cutting straight through all of our higher functions and slamming into our lizard brains. The power of colors is only further enhanced by other design elements, and […]
They say a picture is worth a thousand words. I don’t know how they came up with that number, but the sentiment behind it hits home for me. As a professional photographer and designer in the Business Search Engine Optimization and automotive marketing industry, I get to take a lot of interesting pictures of cars. I’ve taken some pictures that I really […]
Marketing with Twitter and Facebook should be less about selling a product, and more about selling your brand. Some companies don’t understand this and that’s why they believe social media isn’t valuable, because when you only use it to showcase sales, it isn’t. Other brands have a firm grasp on why people use social media and they enjoy stellar success as […]