Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Downtime is a dirty word amongst a lot of webmasters. Any time your site is down, that’s time you’re not getting new visitors, not making new sales, and not collecting new leads. Occasionally, though, downtime is a necessary evil. Things need to be updated and tweaked and mistakes happen. While downtime is always bad for your following, is it just […]
Exchanging links was once a viable link building tactic. A website would give you a link with the exact anchor text you wanted, you’d do the same for them, and everything was hunky-dory with the world. That was well and good as recently as a couple years ago, but to do that today shows a stunning lack of industry knowledge. […]
One measurement of website success tends to get overlooked a lot in favor of other, bigger numbers like traffic and bounce rate. That measurement is conversion rate, what percentage of visitors to your website convert into a lead. One of the biggest factors when it comes to optimizing your site for higher conversion rates is usability, if users can’t successfully […]
Google provides a free analytics solution designed to give you a complete view of every aspect of activity on your website. Possessing the ability to properly analyze and understand all the various data Google provides to you will give you an edge over the competition in terms of your SEO strategy. Additionally, Google Analytics gives you the high level view […]
I’ve said it many times before and you’ve likely heard it from other sources as well, “Content is King”. If we believe this to be true, then link building also called a backlink is most definitely the queen of seo. The reason you must have more than just quality content is that Google (and other search engines) evaluate both the […]
Don’t Cheat! You would probably expect someone who tout’s himself as the master of all things digital to claim to have some super cheat code to search engine optimization and Social Media Marketing right? Hire me and I’ll let you into my “SEO cool club” and you too can get thousands of visitors a day to your website and money […]
In the last article I discussed basic website structure. Once the basic website structure of your site is set up, you can use several other advanced structural techniques to optimize your site for SEO purposes. It may seem counter-intuitive, but in addition to having your content indexed, you may want to tell search engines not to index a particular page. […]
Optimized website structure and design determines the performance of your website. This is what makes it easy or difficult for users to navigate or search engines to find your content. Balance is important. You need to balance the design of your site between the needs of your users and the search engines. To be successful your site needs to provide […]
Keyword Generation Keyword generation is one of the most important components of a successful SEO campaign. All keywords are NOT created equally. Some keywords are easier to rank for than others and some require more than just a proficient level of skill to rank for – they require alliances! Sounds like a new survivor episode right? Broad or “short tail” […]
Getting started with search engine optimization can seem a daunting task. You’re starting with nothing and you know you need to build pages of content and links, etc. But this is the part where you don’t look at the big picture. When I began, I was still selling cars in the dealership and trying to do web design and learn […]
The Website Oooooh. Sends chills down your spine right? LOL OK so we’re not talking about the most emotionally inspiring topic, but it is quite possibly the most important. A lot of people view the website as the beginning – where it all starts. But really it is quite the opposite. This is where is all ends, if you’re doing […]