Tag: website

Will Website Downtimes Hurt Your Rankings?

Downtime is a dirty word amongst a lot of webmasters. Any time your site is down, that’s time you’re not getting new visitors, not making new sales, and not collecting new leads. Occasionally, though, downtime is a necessary evil. Things need to be updated and tweaked and mistakes happen. While downtime is always bad for your following, is it just […]

People Are Still Exchanging Bad Links?

Exchanging links was once a viable link building tactic. A website would give you a link with the exact anchor text you wanted, you’d do the same for them, and everything was hunky-dory with the world. That was well and good as recently as a couple years ago, but to do that today shows a stunning lack of industry knowledge. […]

Using Site Search To Boost Your Sites Coversion Rate

Using Site Search To Boost Your Sites Coversion Rate

One measurement of website success tends to get overlooked a lot in favor of other, bigger numbers like traffic and bounce rate. That measurement is conversion rate, what percentage of visitors to your website convert into a lead. One of the biggest factors when it comes to optimizing your site for higher conversion rates is usability, if users can’t successfully […]

Google Replaces Website Optimizer With Content Expiriments

Google Replaces Website Optimizer With Content Expiriments

Google recently added an exciting new feature to Google Analytics. The feature is called Content Experiments and replaces a previous tool called Web Optimizer. The two tools have a similar interface and share some features but there are a few key differences. The biggest difference being the lack of multivariate testing in Content Experiments, for now it only supports A/B […]

Top 5 Automotive Website Vendors of 2011

Top 5 Automotive Website Vendors of 2011

Wiki-process The process I used to evaluate the following website companies was actually quite simple. It is a balance between potential, results, and education. I want to focus on the latter for a minute: Education. It is an absolute imperative that dealer vendors educate their clients on how to best utilize the products they provide. A 1 hour tutorial on […]

Dealer SEO: Google Analytics

Dealer SEO: Google Analytics

Google provides a free analytics solution designed to give you a complete view of every aspect of activity on your website. Possessing the ability to properly analyze and understand all the various data Google provides to you will give you an edge over the competition in terms of your SEO strategy. Additionally, Google Analytics gives you the high level view […]

Automotive SEO: Link Building

Automotive SEO: Link Building

I’ve said it many times before and you’ve likely heard it from other sources as well, “Content is King”. If we believe this to be true, then link building also called a backlink is most definitely the queen of seo. The reason you must have more than just quality content is that Google (and other search engines) evaluate both the […]

Automotive SEO: Online Communities pt 1. The blog

Automotive SEO: Online Communities pt 1. The blog

Forming an online community like a blog or forum on your website is one of the best ways to ensure that you have fresh content, as well as establishing your site as an authority within the endeavor which it represents. Search engines prefer sites that are frequently updated over sites with stagnant content or that contain less frequently updated content. […]

Online Marketing: The Key to Manipulation

Online Marketing: The Key to Manipulation

Don’t Cheat! You would probably expect someone who tout’s himself as the master of all things digital to claim to have some super cheat code to search engine optimization and Social Media Marketing right? Hire me and I’ll let you into my “SEO cool club” and you too can get thousands of visitors a day to your website and money […]

Automotive SEO: Advanced Site Structure

Automotive SEO: Advanced Site Structure

In the last article I discussed basic website structure. Once the basic website structure of your site is set up, you can use several other advanced structural techniques to optimize your site for SEO purposes. It may seem counter-intuitive, but in addition to having your content indexed, you may want to tell search engines not to index a particular page. […]

Dealer SEO: Basic Site Structure

Dealer SEO: Basic Site Structure

Optimized website structure and design determines the performance of your website. This is what makes it easy or difficult for users to navigate or search engines to find your content. Balance is important. You need to balance the design of your site between the needs of your users and the search engines. To be successful your site needs to provide […]

Dealer SEO – A Few Words about Keywords

Dealer SEO – A Few Words about Keywords

Keyword Generation Keyword generation is one of the most important components of a successful SEO campaign. All keywords are NOT created equally. Some keywords are easier to rank for than others and some require more than just a proficient level of skill to rank for – they require alliances! Sounds like a new survivor episode right? Broad or “short tail” […]

Ready? On your mark… Get set… SEO!

Ready? On your mark… Get set… SEO!

Getting started with search engine optimization can seem a daunting task. You’re starting with nothing and you know you need to build pages of content and links, etc. But this is the part where you don’t look at the big picture. When I began, I was still selling cars in the dealership and trying to do web design and learn […]

Online Marketing: The Website Pt. 1 – A Look into YOUR Virtual Business

Online Marketing: The Website Pt. 1 – A Look into YOUR Virtual Business

The Website Oooooh. Sends chills down your spine right? LOL OK so we’re not talking about the most emotionally inspiring topic, but it is quite possibly the most important. A lot of people view the website as the beginning – where it all starts. But really it is quite the opposite. This is where is all ends, if you’re doing […]