Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Now that we’ve discussed what vendor accountability is, let’s discuss some of the tools we’ll use to hold our vendors accountable. Now, before I get into that you’re going to notice that I’m going to use the word ‘our’ a lot. That’s because I don’t identify as a vendor. I identify with the dealer. Our job is to hold the […]
Are you really okay writing checks to countless vendors, settling for meaningless reports and questionable results? If you’re paying them month-after-month you need to hold them accountable. In the coming weeks, I’ll give you the complete playbook, as well as a number of FREE tools, dashboards, and reports. But first, I’ll define Vendor Accountability, identify which vendors you should be […]
When it comes to paid search, you expect the results to behave much like organic: the top ranking gets the most clicks. It turns out though, that it doesn’t always work out the way you would expect it to. We have some interesting new data from the marketing agency Accuracast that shows the fruits of a year long study into […]
Google, never content to rest on their laurels, is going back to AdWords to give it another boost. This time they’re trying to spruce up the ads themselves with the introduction of images into their paid results. When it comes to advertising, images are always a huge boon, so this is sure to have an affect on SEM and SEO moving forwards.
Quality score optimization or QSO is a topic that is rarely mentioned in the scope of SEO, yet it is one of the most important aspects of a good SEO and SEM campaign. It is part of SEO because it is through SEO that the Quality Score is applied. But it most directly impacts your SEM or PPC campaign. QSO […]
The goal for search engine optimization is to rank for free within the organic search results for your target keywords. In contrast, with pay-per click (sometimes called search engine marketing or SEM)your goal is to pay for placement by competing with other advertisers for ranking within the sponsored results section. With organic listing there is no charge when someone clicks […]
Google provides a free analytics solution designed to give you a complete view of every aspect of activity on your website. Possessing the ability to properly analyze and understand all the various data Google provides to you will give you an edge over the competition in terms of your SEO strategy. Additionally, Google Analytics gives you the high level view […]
The Website Oooooh. Sends chills down your spine right? LOL OK so we’re not talking about the most emotionally inspiring topic, but it is quite possibly the most important. A lot of people view the website as the beginning – where it all starts. But really it is quite the opposite. This is where is all ends, if you’re doing […]
Search engine optimization is the process of setting up a website so that it ranks well for specific keywords with in the SERP (Search Engine Results Page) of the major search engines (Google, Yahoo, Bing, etc). Unlike search engine marketing (SEM), also called PPC (pay-per-click) which requires that you pay for every click sent to your website from a search […]
The Broad Strokes Online Marketing… Its a really broad term. How is it different than SEO or SEM or Social Media or Digital Marketing etc? Online Marketing is the game plan. It’s the coaches playbook. Its the summation of all those other components used as part of your strategy to generate leads or traffic or phone calls or clicks or […]