Tag: Women on Social Media

Why Marketing to Women is So Important on Social Media

Why Marketing to Women is So Important on Social Media

For the longest time, young people, specifically young men ages 12-21, were the coveted demographic for major brands. A lot of this stemmed from television and viewership, but brands also look to online services to target young men. But more recently, women have become the most important demographic for social media marketing and all forms of digital marketing, as new data shows […]