In the first installment of STATE OF AI SEARCH (recorded as a LIVE webinar Thursday, May 14th) Zach Billings breaks down one of the most misunderstood topics in automotive marketing today: what AI search is actually changing — and what it isn’t.
As dealers race to react to GEO scores, AI visibility reports, and a flood of vendor claims, this session cuts through the noise using real dealership data, live search examples, and practical analysis of platforms like ChatGPT and Gemini.
This episode explores:
● Why AI search traffic remains far smaller than many assume
● The difference between high-funnel AI research and low-funnel dealer searches
● Why Google still dominates the “last mile” of transactional search
● How dealership reputation increasingly influences AI-generated recommendations
● Why many AI visibility scores lack meaningful context
● What actually matters for GEO, LLM visibility, and future search positioning
Rather than promoting fear, hype, or “magic bullet” AI tactics, this discussion focuses on practical reality: where dealerships should pay attention, where they should stay skeptical, and how search behavior is actually evolving in 2026.
Why Watch
● Separate AI search reality from industry hype
● Understand how consumers are truly using AI during vehicle research
● Learn which dealership signals AI systems appear to prioritize
● Gain clarity around GEO, AEO, and AI visibility reporting
● Better understand where AI may impact dealership strategy moving forward
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