Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
When a lot of us look at our website traffic reports, social media is a standout performer. If you’re spending any amount of money with a vendor that’s running social ads for you, there’s a good chance it’s your highest-performing traffic driver—at least by the measure of website sessions… How about lead forms? Chats? Calls? I talk to dozens of […]
CDPs. AI chat. Identity-resolution retargeting. GEO. AEO. First-party data activation. Cookieless solutions. Two weeks before NADA, the industry is once again awash in promises that this—finally—is the thing that will fix your 2026. It won’t—at least, not on its own. More and more, we’re lost in the static—the white noise of buzzwords and quick-fix shiny solutions. I’m going to call […]
Now that we’ve discussed what vendor accountability is, let’s discuss some of the tools we’ll use to hold our vendors accountable. Now, before I get into that you’re going to notice that I’m going to use the word ‘our’ a lot. That’s because I don’t identify as a vendor. I identify with the dealer. Our job is to hold the […]
Organic search versus paid search? You’re looking at it all wrong and here’s why. With strong SEO, should I turn all my paid search off? No, that’s an easy oversimplification. We do have a lot of dealers who have completely moved away from paid search, especially in this current market situation where you can afford to pull back your paid […]