In January, we told you that guest blogging is a bad idea, and for the most part that is very true. The practice has evolved into a tactic used by spammers to gain links for specific keywords and becomes less and less associated with relevant blogger-to-blogger relations. This information was recently passed down by Matt Cutts, head of Google’s Webspam […]
When it comes to wannabe-writers and reading, Stephen King tells us there is a magic moment, and this is true (even for SEO writers). There is a single intoxicating instant that only readers are privy to, and it comes when you lay down the book, shake your head with wonder, and mutter: “This guy SUCKS. I Can write better than […]
Over the last couple of days, a major controversy has been brewing regarding a specific Facebook post made by a woman by the name of Lindsey Stone, and the online reputation management of the company that employs her. If you haven’t heard this story yet, no doubt you will soon find it hard to ignore. The controversy surrounding Lindsey started […]
Social media represents a new dawn for the marketing industry. The level of interaction it enables between business and consumer is nothing short of revolutionary. Most would agree that this is a step forward; more communication is always preferable to less. However, it is not an avenue of communication that businesses can control, or even truly mediate. Social media creates […]
Google continues to push their social network Google Plus, this time making a major change in the local market. It has been rumored for a while that Google might do away with Google Places Pages and make something similar on Google Plus. Now they have finally done it, Google Places is no more, and now we have Google Plus Local. […]
The Republican National Convention will convene in Tampa Florida from August 27-30. During that time they have chosen Google to be their “official social platform and live stream provider.” Google will provide coverage of RNC events, programs and interviews via Google+ and YouTube. This should have a major impact for the GOP online reputation management.
A recent study about digital influence suggests that Klout and other social media measurement tools aren’t entirely accurate with their ratings. Sites like these often claim to measure your influence in the realm of social media but what exactly does digital influence even mean? Brian Solis, author of the Altimeter Group Report, says these online reputation management sites can’t really […]
Blogging is a crucial part of a well rounded online marketing and Auto SEO strategy. Creating a successful blog is hard work but the benefits can be huge. So how do you make sure that your blog is successful? Here are 10 basic tips to keep you on the right track.
Internet marketing has been a rapidly growing field since the turn on the century. The internet has the power to reach an unending number of potential viewers. With Smartphone technology the number of people that internet marketing reaches has grown even more as well as the fact that it reaches most people instantaneously. It is no surprise that this area […]
Recently I stumbled upon a letter written to the Cleveland Browns and a subsequent response letter to the consumer. While it is quite a humorous read I couldn’t help but think about the ramifications if this was publicized in today’s world of communication saturation. First, here are the letter’s:
Caring: The Lost Art Recently, I had a BAD experience with my long time vendor partner: TK Carsites while launching several new web sites for one of my clients: Jeff Batta owner of Marlboro Nissan and now the proud owner of a brand new open point: Milford Nissan. Those of you who know me know that it is no secret […]
Since we’re just about to approach the height of the reputation management craze I figure now is an excellent time to talk about what happens when it doesn’t matter again. Or will it? Recently, I blogged about my stay at The Union Bluff hotel in York Beach, Maine which was somewhat sub par. This particular stay made me think, though. […]
Online Reputation Management Will You Ride The Wave? Each year industry professionals pontificate from the pulpit their version of the new year’s paradigm shift. They bet on what the next wave – the next BIG THING will be. What automotive internet managers and digital marketing directors need to take into account is that, like most “gamble’s”, this can really be […]
Top Gun – The “elite” best of the best Each year it seems like hundreds of new digital marketing companies spring up and then disappear. As business owners or internet managers or marketing directors, we see hundreds even thousands of e-mails in our inboxes and solicitations on LinkedIn each day promising everything from “Top Google Placement” to “High Lead Conversion” […]
Forming an online community like a blog or forum on your website is one of the best ways to ensure that you have fresh content, as well as establishing your site as an authority within the endeavor which it represents. Search engines prefer sites that are frequently updated over sites with stagnant content or that contain less frequently updated content. […]