Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Your dealership’s name isn’t showing up on Google Maps? That’s a problem. Here’s the solution… Getting your name to display on Google Maps can be complicated. It mostly has to do whether or not your GBP (Google Business Profile) is able to rank for the keyword that was entered. For example, if someone searches for your dealership by name, you […]
For your dealership to have highly-performant SEO, you need a strong content strategy. But what does that mean? Whether you’re trying to write content in-house, or simply want a better understanding of how you can hold your vendor accountable, I’m going to tell you the 3 fundamentals you should be focusing on. To be effective for SEO, content needs to […]
Last week, we discussed the importance of Response Codes, and how they play a role in determining whether or not potential car buyers are getting what they need out of your dealership’s website. But what about Google’s ability to get what they need in order to deliver your site to those customers? Well, stay tuned, because we have “Just the […]
What Is Page Speed? Page Speed is the time it takes for a web page to load in the browser. While this sounds self explanatory, it’s a bit more complex. Any time you land on a web page, quite a bit is going on in the background. Your device is sending a request to an online server and that server […]
In today’s world of social distancing, social media has become more important than ever. From the safety of our homes, it’s allowed each of us to interact with our family, friends and co-workers in a socially responsible way. It’s enabled teachers and students to continue their education plans. It’s changed the way that we support the brands, businesses and organizations […]
Everyone wants to rank higher in Google search results. It’s why we created this series…to help you understand the various aspects of Search Engine Optimization. And when it comes to SEO – fair warning – Andrew, Aaron, Josh and I will be covering a lot of territory. Just think of each topic as a box you’ll need to “tick” in […]
Whether you’re in PR, linkbuilding, or other forms of digital marketing, one part of your job might be reaching out to bloggers with requests for coverage or links. As a veteran blogger, I’ve been sent thousands of pitches and replied to only a small percentage of them. Recently, I’ve begun reaching out to bloggers with requests of my own and […]