Understanding the Reality of Technical SEO

Understanding the Reality of Technical SEO

Everyone wants to rank higher in Google search results. It’s why we created this series…to help you understand the various aspects of Search Engine Optimization. And when it comes to SEO – fair warning – Andrew, Aaron, Josh and I will be covering a...
Harnessing the Power of Data & Analytics

Harnessing the Power of Data & Analytics

No matter what business vertical you’re in, data plays an important role. It’s generated by every facet of your operation, and can help to inform real-time decision-making, give shape to more effective strategies in both the short and long-term and streamline your...
The Importance of Link Building

The Importance of Link Building

From your website’s landing pages to your blog posts, your content plays an important role in establishing your authority. High-quality content empowers an authoritative source to share their expertise with anyone who may be in need of it. The best content is...
The Increased Importance of Search Entities

The Increased Importance of Search Entities

We recently discussed keywords, one of the fundamental components of SEO. But SEO is ever-evolving, meaning that such components (and their respective roles) are bound to change as well. As such, intent-based algorithmic changes within Google have led to the...
What is User Intent (& Why Is It So Important)?

What is User Intent (& Why Is It So Important)?

In discussing the fundamentals of Search Engine Optimization (SEO) , you often see that it’s crucial to understand the importance of ’User Intent’ (also referred to as ‘Search Intent’). But what is User Intent and why is it so important? In recent years, Google has...