Tag: PR

5 Blogger Outreach Tips That Will Change the Way You Pitch (with Infographic)

5 Blogger Outreach Tips That Will Change the Way You Pitch (with Infographic)

Whether you’re in PR, linkbuilding, or other forms of digital marketing, one part of your job might be reaching out to bloggers with requests for coverage or links. As a veteran blogger, I’ve been sent thousands of pitches and replied to only a small percentage of them. Recently, I’ve begun reaching out to bloggers with requests of my own and […]

How to Turn Brand Mentions into Links in Less Than 15 Minutes

How to Turn Brand Mentions into Links in Less Than 15 Minutes

For SEO companies, unlinked mentions can be extremely annoying, hindering SEO efforts in the process. But the fact is, whether completely intentional or editorial preference, many sites simply don’t link out a lot. It’s not that they have anything against you, they just don’t have your SEO in mind when mentioning your brand on a page, blog post, or news […]

Online Marketing: The Website Pt. 2 – Build your House

Online Marketing: The Website Pt. 2 – Build your House

So you’ve accepted that your foundation was broken and now you’ve got a new one (see Online Marketing: The Website Pt.1 before you proceed). Great! You’ve got the right team or the best website provider in the biz, a STRONG foundation right? Now what? Time to begin building your house! Like all houses, you need to start with a floor and […]