Tag: blog

Are blogs necessary? What makes one effective?

Are blogs necessary? What makes one effective?

If you’re looking for reasons why your dealership should have a blog, remember that I’ve prattled on and on and on about putting new content on your website. So why do we suggest a blog? It’s because blogs are the easiest way to create and curate up-to-date content, and present it in an organized fashion. If you’re just stacking a […]

Does Your Content Suck? How to Tell & How to Fix It

Does Your Content Suck? How to Tell & How to Fix It

All right, dealers… Last month, Dave gave you some actionable steps to check the functionality of your site, create certain types of valuable content, and better understand metas. So let’s take one of those tips, and build it out a little bit further. When it comes to creating SEO-friendly content, there’s no shortage of misconceptions out there. Many of them […]

9 Steps to Improve Your Dealership’s Content

9 Steps to Improve Your Dealership’s Content

Does your content suck?  Over the last few weeks we have gone over different types of content, tips for coming up with content ideas, and local content for your dealership’s website. Today, we’re going to discuss how you can improve your content, and optimize it to help you rank higher.  Structure is Important Let’s start with one basic writing rule […]

2013 SEO Infographic

2013 SEO Infographic

People are dubbing 2013 the year of SEO for the Business consumer! What do they mean by this? It’s what we’ve been saying all along, it’s about quality content. Some SEO companies look at search engines like google as the enemy, that’s simply a ridiculous position to take. Sure, they make life harder for us digital marketers, but they are simple trying […]

Happy Valentine’s Day! (and Other Asinine Cliches)

Happy Valentine’s Day to all you lovers out there. How many times will you read a line like that today? If you hang out on the internet for long enough (and don’t we all) the chances are you’ll see it so often you’ll puke up some of those little candy hearts (I guess they weren’t “4 EVA” after all). Still, […]

Content is King, so Keep it in the Kingdom

Content is King, so Keep it in the Kingdom

We’ve been writing a lot about writing lately, and for a good reason. In the brave new world of content-first SEO, the ability to reliably and effectively produce unique, quality copy is becoming a valuable commodity. This can be dangerous for many marketers though, because “quality” is a subjective thing…or at least in was in the past. Today, every smart Digital […]

Bloggers Can Soon Put Ads On Their WordPress Blogs

Bloggers Can Soon Put Ads On Their WordPress Blogs

The company behind WordPress.com, Automattic, has teamed up with Federated Media to bring a new feature to millions of Word Press users. The two companies have collaborated to give users the ability to place ads on their blogs. This could have a profound effect on internet marketing opportunities.

Automotive SEO: Social Media Optimization

Automotive SEO: Social Media Optimization

Social media optimization (SMO) is a type of online marketing that specifically focuses on participating on various social media sites in order to generate traffic, buzz, and back-links to your website. Social media sites are made up of social news sites like Digg, Sphinn and StumbleUpon; video sharing sites like YouTube and Revver; and social network sites like Facebook, LinkedIn […]

Dealer SEO: The Forum

Dealer SEO: The Forum

In the last article we discussed how to use a blog as part of your search engine optimization strategy. Unlike a blog, a community forum is a discussion board. Here you will find members and moderators engaging by posting questions and answers and generally discussing common problems. Forums encourage your users to come back again and again by facilitating interaction […]

Online Marketing: The Blog pt1 – your SEO engine

Online Marketing: The Blog pt1 – your SEO engine

To blog or not to blog-that is the question: Whether ’tis nobler on the internet to suffer The slings and arrows of outrageous SEO, Or to take arms against a sea of traffic And, by opposing end it. To digg, to nofollow link No More-and by nofollow link to say we end The traffic and the thousands of natural pageviews… […]

Online Marketing: The Website Pt. 2 – Build your House

Online Marketing: The Website Pt. 2 – Build your House

So you’ve accepted that your foundation was broken and now you’ve got a new one (see Online Marketing: The Website Pt.1 before you proceed). Great! You’ve got the right team or the best website provider in the biz, a STRONG foundation right? Now what? Time to begin building your house! Like all houses, you need to start with a floor and […]