Category: SEO

Content related to Search Engine Optimization, SEO, and how it can be used for your business.
Why Your Business Should Focus More on Long Tail Keywords

Why Your Business Should Focus More on Long Tail Keywords

When business owners think of SEO, they most likely think of ranking #1 for the most obvious search terms in their area. And while those are arguably the most high-value single targets for your SEO efforts, these terms, such as “[SERVICE] in [CITY],” are also the most competitive. Because of this, businesses should explore options for long tail keywords when […]

4 Bad SEO Practices Your Business Needs to Destroy by 2015

4 Bad SEO Practices Your Business Needs to Destroy by 2015

One of the most amazing things about SEO is that it’s always changing. Not only does that keep digital marketing companies like Wikimotive on our toes, it ensures those who are doing the best work achieve bigger and better results as time goes on. Now, your average small business does not have the time or resources to dedicate to SEO […]

Getting to Know the Major Google Search Updates

Getting to Know the Major Google Search Updates

Over the past few years, Google has updated its search algorithm with a few major updates to crack down on spam, black hat SEO techniques, and other forms of manipulation. These updates have been widely covered by search engine blogs and now each small update is covered in detail so SEO professionals can stay on top of the latest changes […]

5 Mistakes to Avoid When You’re New to Digital Marketing

5 Mistakes to Avoid When You’re New to Digital Marketing

There are many mistakes companies and marketers alike make when breaking into digital marketing. Whether we’re talking about automotive SEO, PPC, or social media, you have to understand the fundamentals of each type of marketing strategy before you can truly create successful campaigns. If your business is looking to invest time and money into a new digital marketing strategy, in […]

What You Need to Know About Google’s E-A-T Evaluation System

What You Need to Know About Google’s E-A-T Evaluation System

In the latest addition of Google’s human search rater guidebook, the company introduced a new page rating concept used to manually rate the quality of a website and its pages. The practice of using human search raters is a crucial part of the way Google updates its search algorithm. Because as with any experiment, you want to test your theory. […]

5 Types of Content Your Dealership Needs to Create

5 Types of Content Your Dealership Needs to Create

One of the most popular sayings  amongst internet marketers is “Content is king.” We all know this is true, but make sure you’re not just talking the talk and writing exclusively for search engines. Because while that used to be a worthwhile strategy, the key to outranking your competition now isn’t through optimization, it’s through content marketing. In 2014, people […]

Website Providers are Destroying Dealerships and No One Seems to Care

Dealers, there’s something fishy going on with the major automotive website providers. Problems that affect search results are popping up left and right, but no one is willing to accept responsibility and fix the issues. Instead, there’s a brick wall of “Aw shucks, that’s the way things are. Guess you’ll have to deal with it.” And I know what you’re […]

3 Important Tips on Writing for the Web

3 Important Tips on Writing for the Web

As an editor, I often deal with new writers who have little to no experience writing outside of school essays, email, and social media updates. I get a lot of tightly-worded paragraphs and over-the-top word choices in many of the examples from these writers. It’s great to know they’ll take the job seriously enough to put in essay-quality effort, but […]

How to Use Guest Blogging in 2014

How to Use Guest Blogging in 2014

In January, we told you that guest blogging is a bad idea, and for the most part that is very true. The practice has evolved into a tactic used by spammers to gain links for specific keywords and becomes less and less associated with relevant blogger-to-blogger relations. This information was recently passed down by Matt Cutts, head of Google’s Webspam […]

SEO Then and Now Infographic

SEO Then and Now Infographic

Whether you’re a seasoned SEO pro or just starting out, the shifting nature of search engine optimization makes it a constant struggle to stay on top of it. It’s like walking on quicksand, every time you think you have sure footing, you find yourself suddenly up to your neck in it. There are ways to maintain a  cheap SEO service without sacrificing […]