Twitter is a great platform for interacting with your customers and customers-to-be, but it has always suffered from a lack of analytics. Unless you’re paying for ads, there hasn’t been a lot of ways for you to monitor things like favorites, retweets, and replies. Sure, you can check each post one by one to see how they performed, but that’s not really practical for business social media.
Luckily, Twitter has just released a new, free analytics system!
It’s pretty straightforward. All you have to do is hit analytics.twitter.com and then login to the Twitter account you want to monitor. At the top of the page, you will see a link for the Analytics page. There, you’ll be able to see your stats for things like favorites, retweets, and other community interactions. Be aware though, if you don’t have enough followers or activity you may not have access to analytics yet.
In addition to checking out your data online, you can also pull it down as a CSV file. The CSV has the same information, but in a more workable format.
There isn’t anything revolutionary in the new analytics offered here, it’s all the same stuff that has been available to marketers for awhile now. The benefit is that now normal users and people trying to build a personal brand without having to pay for it can track their content and find patterns in their successes and failures. We recommend you give it a try and see if you can’t find ways to make your own account a little more lively!