Content is the SEO method of choice in 2013. Spam and content spinning are way, way out, and original content that has value to the reader is in. It’s not enough to just create the content though. Even if it’s amazing and insightful, you still need to market your own content, at least a little bit, to get it off the ground. There are a lot of great ways to do this, and today we’re going to talk to you about one of our favorites. It’s a little website called Slideshare, and it will really boost your social SEO.
It’s surprising to me how split people are on Slideshare. Half of the people I asked knew about Slideshare and liked it, the other half had absolutely no idea what the heck it was. In case you fall into the later group, let me give a brief explanation.
Slideshare is a slideshow hosting service, essentially the YouTube of slideshows. You can upload slideshows in PDF, Powerpoint, Keynote, and other slide formats. These slideshows can then be viewed on Slideshare.net or (even more usefully for you) embedded into other sites via iframe. As you can see, we’ve embedded our latest slideshow below. Slideshare also provides metrics so you can see which of your slideshows are doing well (being viewed, shared and downloaded) and which ones are falling flat.
Can you see why this is useful to you? It’s a great way to share your content (Slideshare has millions of active users) but it’s also a great way to repurpose your content. When you release an eBook or similar paginated content, you can upload it to Slideshare and then embed it right on the site.
In the end, it all adds up to more eyes on your content, which is the name of the game in 2013. Now, you just have to make sure it’s GOOD!