Last week, Google updated it’s Think Insights site. The site has been live since 2011, but has never received all that much attention. Instead of letting it go the way of Wave and Reader, Google unleashed a fresh new version that will be appealing to both search engine optimization companies and amateur marketers.
First step, go check out the new Think Insights website and look around. As you can see, it’s a clean redesign with an updated aesthetic. Everything is laid out simply, with snippers of articles and other facts right in the main feed. If you want to narrow it down, you can go to the “Industries” tab, which contains the following:
- Business to business
- Consumer goods
- Financial services
- Government & nonprofits
- Media & entertainment
- Travel & tourism
Within these categories, you can narrow it down even further with the “Filter” option that sits on top of the industry feed. The filter has a wide variety of interesting option, pictured below:
As you can see, there is no shortage of ways to view their information. “Marketing Objectives” and “Ad Types” can also be found in the main navigation bar. Another nav element, “Perspectives”, has even more articles for you to read and apply to your marketing strategy.
The next tab is a little different, it’s the “Creative Sandbox.” Here, you can view other successful marketing campaigns submitted by users and even submit your own. So far, the companies that have example add campaigns are juggernauts like Dell, AT&T, and Nike, though there are already over 400 campaigns for you to check out. The best part is that you can filter them by ad type, technology used, and highlight YouTube or Google only campaigns.
Finally, Google has also added a “Products and Tools” section. Here, you’ll find all of the Google tools designed to help you market. All of your old favorites are there, plus a bunch we forgot ever even existed. It may not become your new Google dashboard, but it’s a great place to see all of Google’s offered products and tools in one place.
All in all, the redesign is great, and should keep you coming back for at least a little while. If community engagement picks up and we see more perpective articles and strategy examples, there’s no reason Think Insights can’t be an important part of digital marketing for years to come.