New Study Suggests Facebook Pages Should Wait At Least 3 Hours Between Posts

Facebook Posting
Posted on by Wikimotive LLC
Categories: Facebook Marketing Tagged: , , , , ,

Facebook page analytics company EdgeRank Checker has recently conducted a study of 30,000 posts on over 500 pages and they’ve come up with some interesting data. In the pages EdgeRank Checker analyzed they found that the average post will continue to receive likes and comments for around 3 hours after being published. This means that to maximize engagement and impressions a page owner should wait at least 3 hours in between each post.

The study found that the average post lifetime on pages with middle-of-the-road fan counts (around 140,000) was around 3 hours and 7 minutes. They defined the end of a posts lifetime as when it drops to only 10% of the engagement per hour that it had in its most popular hour. After about three hours most posts only receive a trickle of engagement and there is little lost by posting again. Engagement on your Facebook page is very important because it is directly related to the news feed visibility of your post and your page’s future posts. The more you maximize your Engagement the more people can see your content and that is what it’s all about; whether you are trying to drive traffic or just create awareness.

This is not to say, however, that you should start implementing a Facebook advertising strategy to post something every 3 hours all day. Making that many posts everyday would more than likely annoy your fans, not to mention you would eventually run out of content to post and would likely begin to lower the quality of your content to keep up with the quantity. How often you should post depends on your page, your audience, and your content. For example I Like GoPro (a camera company who makes HD video cameras for people on the go) on Facebook. They post, hands down, the best HD video content anywhere, but they still only make 4 to 5 posts a day, they could probably work a bit more on spreading some of their posts out but I think they’re doing fine anyway with about 1.5 million likes.

The average page owner should usually stick to something like 2 or 3 posts a day. If you come across something that you feel you absolutely must post, or you have a bunch of great content that you want to get out there just make sure not to hurt yourself by posting back to back. Take a deep breath and wait until at least three hours since your last post so you can maximize your engagement.

Interested in having someone manage your Facebook page for you? How about getting help acquiring thousands of likes and engaging your fan base? Contact Wikimotive for all the details on how we can help your Facebook page become a booming success!

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