Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
The June episodes of High Performance wrapped up series two. Zach talked about Performance Max ads, along with other paid advertising opportunities, how to increase fixed ops leads, and even some common reasons you may see an increase in direct traffic to your website. This information allows you to not only learn how to best manage your dealership’s online marketing […]
What’s the difference between a vehicle listing ad (or ‘VLA’) and paid search? It used to be that you bid on a keyword (something like ‘Ford dealer’, ‘Toyota dealer’, ‘dealerships near me’, ‘used cars for sale’). In contrast, VLA’s bear more similarities to dynamic used paid search in that (rather than being keyword based) they’re based on the inventory you […]
Performance Max (or ‘P-Max’) ads are an ad type within paid search that has become very popular in 2022 and 2023. Think of them as a bucket that Google holds out and says, “Pour some money in and we’ll get you performance!” and then try to maximize that performance per dollar in terms of traffic. Hopefully, that traffic generated is […]