Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
The average American’s video consumption has increased 52% since 2019, with most people consuming 16 hours of online video content per week. Now, sure…some of that’s content is attributed to streaming – but when we look at video through the eyes of the consumer, we see just how valuable it becomes to any business or brand. Consider this: video content […]
Just a couple weeks ago, I was one of 70+ automotive marketing professionals invited to speak at the Automotive Analytics and Attribution Summit, and we had an awesome session on the growing importance of video content to dealerships like yours. But, after discussing the pros and cons of Facebook vs. YouTube as video posting platforms, a question arose. What about […]
Video analytics are crucial. They help you to assess the quality of your content, to identify what is and isn’t resonating with your dealership’s audience, and they help you to evolve your strategy so that your next piece of content can perform better than your last one. Plus, when it comes to YouTube (as opposed to Facebook) remember…you don’t have […]
Facebook. YouTube. Which platform should you be posting your dealership’s videos on, and why? On one hand, Facebook is STILL the most prominent social media platform out there with roughly 2.5 billion users, worldwide – but it also features additional post types in addition to video. YouTube, on the other hand, only boasts about 2 billion users but is the […]
We have spoken of YouTube videos on this blog a few times in the past week, and today will be another link in the chain. Google is really focusing on their video platform these days, and it’s clear they want to drive more advertisers (and more advertiser dollars) there. They’ve expanded the offering, changed the comments to Google+ where people […]
YouTube has been the goto source for videos for pretty much everyone on the planet these past few years. It’s simple, functional, open to the public, and free. What more could you ask for? This week, the social video network is turning eight years old, and they’re introducing an interesting new mechanic that could change how they operate moving forward. […]
Everyone knows YouTube is popular, but it’s easy to lose sight of just HOW popular it is. It’s become the goto video service on the web, so much so that it’s often times used synonymously with “video host” the same way people call all facial tissue Kleenex or all gelatin Jell0. This week, the service hit the incredible milestone of […]
Social Media will be playing a large role in this years 2012 Summer Olympics. During the last Summer Olympics in 2008 most of the major social media sites were still just getting started, and internet users have increased from 23% to about one third of the total world population. This year at the Olympics Facebook, YouTube, and Twitter will be […]
It used to be that you needed big bucks to advertise via video. The internet has certainly changed that, but you have still always needed a substantial investment to get a quality commercial completed and actually scene by anyone. Well, Google is working to change all that, and it should make a big splash in the world of online marketing.