Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
To grow your business, you need to attract new customers. And since most potential customers will search for your products or services on Google, you need to distinguish yourself by ranking higher than your competitors in Search Results. That said, it’s important to understand any obstacles that may be working against you. For example… – 75% of Google users won’t […]
It’s estimated that 63,000 Google searches are performed every second. That’s 3.8 million searches every minute, 228 million searches every hour, and about 5.6 billions searches performed within a single day. And somewhere in the middle of that search maelstrom, is a prospective customer in need of your products or services. Google uses complex algorithms to determine the pages best […]
(commonly known as ‘GMB’) is one of the most valuable digital marketing assets available to businesses. Every day, millions of consumers use Google to research businesses, products and services. Most recent studies have shown that more than half of the searches conducted on mobile devices have local intent – that means people are looking for local businesses. Your GMB profile […]
We’ve defined SEO as “the process of optimizing signals both on and off a website, influencing how successfully that site can be found when someone searches particular keywords on Google”. So, what do we mean by ‘signals’? We’re referring to ranking signals – characteristics or elements present on a website that a search engine recognizes – and then utilizes to […]
For those of you unfamiliar with SEO (Search Engine Optimization) it’s the process of optimizing signals both on and off a website, influencing how successfully that site can be found when someone searches particular keywords on Google. Regardless of the vertical you’re in, your ranking in Google Search Results should be one of your primary considerations. Failing to prioritize your […]
The entire Wikimotive team is proud to share the news that our own Dan Barker has accepted a new role within our organization – that of ‘Director of Operations’. Having served diligently in his previous capacity as Content Manager, Dan’s commitment to consistency and continual betterment – combined with his penchant for ‘big picture thinking’ – has made him an […]
As an automotive advertising company, we fall subject to a wide range of expectations regarding the wealth of services that we offer. Truth be told, we doubt you’d be surprised by the vast majority of them, seeing as you’re probably aware of the traditional role played by digital marketers. And yet, there are those expectations that are less-publicized…such as the […]
When we talk about Automotive Social Media Marketing, we’re surprised by just how many people fail to grasp the breadth of the topic. In fact, looking across any number of industries only serves to reinforce the shocking realization that many businesses are attempting to market themselves in a state of ignorant bliss. Of course, we mean ‘ignorant’ in the most […]
This month, we’re spending a lot of time talking about the need to step outside of your intrinsic strategy. As a marketer, it’s all too easy for you to wear the blinders of branding, slaved to a singular way of thinking by the echo chamber which you operate within. By falling into this trap, you minimize your own effectiveness, limiting […]
Now that we’re firmly implanted in 2019, susceptible to both the pitfalls and perils most-evident and well-hidden, we’d be spotlighting a lack of foresight if we failed to acknowledge one of the greatest threats to your automotive marketing strategy. More accurately, it’s one of the greatest threats to any marketing strategy, regardless of industry or intent (and arguably, to a […]
As a dealership, you might have struggled with the question of whether or not you should partner with an automotive advertising company or digital marketing partner. Unfortunately, the increasing importance of services that a digital marketer can provide emphasizes the crucial nature of making that change now (if you have yet to do so). Marketing has always been an ever-evolving […]
Perception is reality. Arguably, the best piece of ‘big picture’ advice that I’ve ever been given. One would be hard-pressed to debate the fact that we form decisive conclusions based on our individual perception. From the worthiness of interpersonal relationships and evaluation of professional competence to the businesses we support and political candidates that we elect, our lives are driven […]
Is there any better opportunity to assess one’s goals than the beginning of a new year? Even when you step outside the norm of personal New Years Resolutions, it’s a perfect opportunity for the less-diligent to gain both perspective in hindsight while creating forward-thinking strategies. Then again, some might argue that you should have been on top of your new […]
Now that we find ourselves firmly implanted inside of another new year, it becomes easier to separate ourselves from the imaginary line that we’ve just crossed over. Whether you think of it as a new beginning, the turn of a calendar page, or another journey around the sun, the significance of a ‘new year’ is largely sentimental. But it’s the […]
Imagine that you had an Ace-in-the-Hole, a hidden advantage over your competitors that positioned your dealership, products and services more favorably in the eyes of prospective customers. Imagine that you could gain insights into the needs and expectations of today’s car-buyers unique to your offerings in order to identify your strengths and weaknesses. What if it would make you the […]
If your automotive social media marketing is on-point, you’ve spent the last year tailoring your company’s social media presence in a manner that reflected individuality while creating a truly personalized experience for the consumer. And if you haven’t, well, the increasing warmth that you’re currently feeling in your posterior region is the (metaphorical) fire that we’ve just lit under your […]
Happy New Year! We all know how it goes, “New Year, New You” but the simple truth is that all-too-many dealerships are making the same mistakes year-in and year-out by not evolving their automotive SEO to mirror changes within the industry. As digital marketers, we see it all the time; even if a dealership’s marketing team are reallocating sufficient budget […]
Since the earliest days of radio spots and television sponsorships, celebrity endorsements were considered the gold standard of commercial validation. The idea that a compensated actor or pop culture personality lends any credibility to a product or service might be ridiculous, and yet, the hapless consumer inside of each of us continues to fall for the tactic time-and-time-again. Few industries […]
There are certain expectations found all-too-commonly among those seeking the expertise of an automotive advertising company or 3rd party marketing professional. In many cases, such expectations come influenced by some sort of marketing myopia or an inability to see the proverbial forest for the trees. Granted, one might argue that such a lack of awareness explains why a dealership or […]
Before you get hung up the ins and outs of automotive social media marketing, it’s important to take a step back. Why? Because it’s entirely possible that you’re ‘too close’ to have any real perspective on the importance of social media to the continued success of your dealership. Granted, saying such a thing might come across as somewhat condescending, but […]