Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
It’s officially been one year since we started this weekly series of SEO and Digital Marketing tips. And what a year it’s been. No seriously…is it 2021 yet? Not yet? Well, if you haven’t been watching all along, let’s circle back on what we’ve covered here on JTT since…well, since 2020 first starting going to sh*t. Jay: The Quarantine Months […]
So, you’ve decided to Improve your local search rankings by writing your own content. That’s awesome. How’s it working for you? How close are you to the top of Page 1 for local search results? Wait. Are you even on Page 1? Page 2? Worse? Well, we have ‘Just the Tip’ for you. Like our CEO always says, “When it […]
Consider This… More than 95% of your dealership’s potential sales are delivered to you as a result of online research. Local search accounts for 46% of Google searches, and 4 out of 5 consumers consider it to be their primary means of getting information about, or contacting a business. It’s also estimated a business’s GMB is the preferred resource for […]
Way before 2020 became the year of pandemics, murder hornets and protests it was predicted by leading marketers to be “the year of user-generated content”. And if you really think about it, the predictions were surprisingly accurate. Content creation has been a cornerstone of our collective coping when it comes to everything that 2020 had in store for us, thus […]
“But I’m Not a Writer”… The (bleep) you aren’t. Everyone’s a writer, and today we’re going to talk about a FREE tool you already have access to, a tool that can make it easier for all of you “non-writers” out there to create kickass original content. Words matter. Not only can the right words help you to better resonate with […]
Log onto Google and do a search for anything, and you’ll be provided with what Google interprets to be related video content. Most likely, the results will feature videos that are posted to YouTube (over other video platforms) since it’s a Google-owned platform. In other words, YouTube content has SEO Value. And since this series is all about optimizing your […]
Video analytics are crucial. They help you to assess the quality of your content, to identify what is and isn’t resonating with your dealership’s audience, and they help you to evolve your strategy so that your next piece of content can perform better than your last one. Plus, when it comes to YouTube (as opposed to Facebook) remember…you don’t have […]
Facebook. YouTube. Which platform should you be posting your dealership’s videos on, and why? On one hand, Facebook is STILL the most prominent social media platform out there with roughly 2.5 billion users, worldwide – but it also features additional post types in addition to video. YouTube, on the other hand, only boasts about 2 billion users but is the […]
It’s one thing to create videos – but what’s the point if those videos aren’t driving social media engagement and expanding your overall reach? By now, our regular viewers should familiar with Facebook Insights – and how to find them. If you’re a first time viewer, or would simply like to revisit our recent content, remember that you can find […]
Last week, we provided an overview of Facebook Page Insights, a great front-end tool that helps you to monitor the effectiveness of your posting strategy. Now, there are more in-depth tools and visibility provided by both Facebook Business Manager and other third-party tools, but the simplified accessibility of Page Insights makes it universally valuable. This week, we’ll be exploring Facebook […]
Over the last couple of weeks, your dealership’s use of Social Media has been more important than ever…especially on Facebook. But whether you’ve been creating original video content, or updating your customers through regular posting, you should be gauging the success of your efforts. Which is why we want to help you to better understand Facebook Analytics – and the […]
During this quarantine, we’ve talked about the importance of original video content to your dealership. We’ve covered the different types of video content you should be creating. We’ve even given you a breakdown of affordable and easy-to-use equipment that can improve the quality of your content. But, for best results, you also need to understand the video specifications set by […]
Hey everyone, it’s Jay from Wikimotive and – as promised – we’re back to talk about some affordable and easy-to-use equipment that can help make it more convenient for you to create high-quality video content, all on your own. Now, before we start, I want to make one thing clear. There are two types of valuable multimedia content. The first […]
All right car dealers…I see you out there. We have been watching, and a lot of you are doing exactly what you should be doing right now. ***COVID-High5 right here*** But for the rest of you…those of you who need some help getting the right message out there, in the right way, well, we have “Just the Tip” for you. […]
Just last week, we launched our revamped format for ‘Just the Tip’. And while our weekly series of SEO and Digital Marketing tips will continue in light of current world events, we felt it was important to take a step back, and offer some topical content useful to businesses across all verticals. In an effort to provide assurance to your […]
Video content has been credited as having become the #1 catalyst for the online discovery of new products, services, and brands, as well as becoming a preferred resource for all sorts of do-it-yourselfers. And it’s really no surprise that video has proven so effective. A study of American consumers revealed that viewers retain up to 95% of a message when […]
From your website’s landing pages to your blog posts, your content plays an important role in establishing your authority. High-quality content empowers an authoritative source to share their expertise with anyone who may be in need of it. The best content is relevant, informative and serves a clear purpose; and (like any good advice) authoritative content stands a greater likelihood […]
We recently discussed keywords, one of the fundamental components of SEO. But SEO is ever-evolving, meaning that such components (and their respective roles) are bound to change as well. As such, intent-based algorithmic changes within Google have led to the prioritization of understanding entities over traditional keywords. But what are search entities, and why was this change necessary? What are […]
In discussing the fundamentals of Search Engine Optimization (SEO) , you often see that it’s crucial to understand the importance of ’User Intent’ (also referred to as ‘Search Intent’). But what is User Intent and why is it so important? In recent years, Google has made it a priority to better understand (and anticipate) the meaning and intent behind search […]
In the same way we all have different needs online, not every online search is performed the same way. Some are phrased in the form of an informational query (using ‘who’,’where’, ‘when’ etc) to find out more about a subject. Some might be taking a navigational approach (seeking a specific URL) or performing a local search (using ‘near me’) to […]