Written Content vs Video Content

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Posted on by Zach Billings
Categories: Automotive SEO, High Performance Tagged: , , , , , ,

Seems like everything is video now.
Why written content versus video?
When it comes to your dealership’s SEO, are videos more important than written blogs?

Words on your site are easier for Google to understand. Certainly the “artificial intelligence” that Google is bringing to bear is increasing in intelligence – and understanding of content is getting better and better. But when people are surfing for inventory to buy a car, they’re not looking for a lot of video content. They’re looking for written content. They’re looking to eventually get to VDPs, or SRPs, and VDPs, and the written content informs Google more easily what the content of the page is. It also lines up better with the specific intent of somebody who is landing on a dealership website.