Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
We’ve waited for a long time, but it’s finally here: the meeting of the digital giants. Until now, these two juggernauts have maneuvered around each other, never committing themselves to a union, but finally, we have Facebook and Google working together in digital marketing bliss. Kind of.
Traditionally, it has been hard to track the ROI of social media, but Facebook has been making things a lot more quantifiable. Advertisers have been doing research, and now we have some hard numbers to share with you, courtesy of the new report released by Nanigans. Let’s take a look at Facebook’s ROI and what it means for your social […]
Facebook has never been all that mature, but you could at least be sure you weren’t going to run into any little kids that you didn’t have at least a passing relationship too. In fact, for the most part, kids under 17 have been kept off the social network through a combination of parenting and Facebook policies. Those days are […]
If you watch television at all, you’ve probably seen the commercial for Microsoft’s Bing it On campaign (if you don’t watch television, you should check it out, there’s some great stuff on there, I personally recommend Breaking Bad.) In case you haven’t seen it, Bing it On is essentially a blind comparison between Bing and Google, a la Pepsi and […]
At this point, everyone is in agreement that Facebook is a great marketing tool, but almost no one is in agreement on how to use it best. There are self-proclaimed gurus by the thousands, books and blog posts galore, and all manner of conflicting education on the subject, so how do you know what actually works? It can be tough, […]
Facebook’s Graph Search is still in its infancy, so we’ll likely be seeing a lot of updates over the next few months as it gets fully rolled out. This week, Facebook expanded Graph Search to include more results for search. Let’s take a look at what’s different and how it will affect your social media marketing.
Even the best businesses sometimes have unhappy customers. That’s just the reality of doing business. What separates the good businesses from the bad is how they handle their customer service when there is a complaint. It was easier in the past. Customers would ask to speak to a manager or they would call a customer service hotline and you could […]
Facebook engagement is an important part of marketing. The debate about whether or not it has a positive effect on SEO is ongoing, but what we know for sure is that more social engagement only helps across the board. Of course you want your customers and fans to engage, but sometimes the best way to get that started is to […]
Excel is an enormous part of the business world. Windows comes on most machines and Excel comes with most copies of Windows, so it’s not surprising that it’s become the spreadsheet tool of choice. In addition to being nearly ubiquitous, Excel is also a powerful tool. People make careers out of being particularly good at it. It’s a great way […]
Hashtags have been a goldmine on Twitter, this much we know for a fact. Tweets with hashtags do better than Tweets without, especially if the hashtag is something that is starting to trend at the moment. The success of the hashtag on Twitter (and to a lesser degree, Instagram) made everyone wonder when the tags would be making their Facebook […]
Facebook is a great way to grow your brand, and contests are a great way to grow your Facebook following, but we shied away from recommending them because the Facebook contest rules were pretty strict. You had to use a third-party app, and even then, they seemed to not really like when businesses ran them. This week, all that is […]
Facebook ads have been becoming more and more popular over the past few months. You don’t even have to take my word for it though, you can just login and take a look at your newsfeed. Sponsored posts and stories abound, and it’s only trending upwards. Even on Facebook, content is king, and that’s especially true for visual content. Ads […]
Does Google+ influence search rankings to any noticeable degree? It’s one of the most hotly debated issues in all of search engine optimization and digital marketing right now. A lot of people, experts included, are claiming that not only does Google+ have an affect on rankings, it is one of the most important ranking factors going. Other people, also experts […]
We always give Google guff about how mysterious their updates are, but Google doesn’t stand alone in the convoluted update realm. Facebook has been going toe to toe with the search juggernaut lately, updating their news feed at random and delivering content according to their mysterious EdgeRank. Now, we know roughly how EdgeRank works, just like we know roughly how […]
Google has been focusing on delivering better local search results lately, and this week they quietly made a change that’s going to affect a lot of local businesses (albeit in a fairly minor way.) In the past, when you clicked on “Google Reviews” under a result, you were brought to the Google+ page for that business. As of July 30th, […]
Facebook advertising it’s a difficult field to navigate. People aren’t sure what to trust and what actually has any positive affect at all. Basically though, you can break it down into two categories: running ads for likes and running ads for sales. Running ads for likes is not worth it. People argue about the exact numbers, but the consensus is […]
Instagram is a great way to take interesting pictures for your business, and we’ve covered it’s usefulness before. That utility has only grown in recent weeks with the introduction of short videos to the app. Now, you can take pictures and videos and apply stylish filters all within the same program. There has always been a problem with the social […]
As we wrote about just last week, social media is one of the most important ranking factors in all of SEO. You need to create interesting content and then you need to syndicate that content across all of your social networks, creating a web of followers that boosts your overall brand. This is easy if you’re in certain verticals, like […]
Instagram has been making moves recently, growing their user base to over 130 million monthly users and adding a micro-video function (sorry Vine). Despite all this user adoption, it’s still being ignored by a lot of social media marketers. If you fall into this category and want a little inspiration, we’ve got the top five accounts on Instagram for you […]
It was just a few weeks ago that we were writing about Vine and all of the interesting uses it may have. Here we are, less than a month later, and we’re writing again to tell you that the social video site may be heading to an early grave. Instagram has just released a flash video service similar to Vine’s, […]