Yahoo is apparently sick and tired of ruling the search engine world (little sarcasm there), and who can blame them? It must be exhausting slipping in the search engines, clawing for purchase and continuing to slide year after year. To speed things along, they are now taking steps to ensure that people who run websites all over the world will […]
It’s that time again, time to review the ComScores for the previous month and see who is winning (probably Google) and who is teetering on the brink of complete and utter extinction (definitely AOL.) There aren’t any big surprises that will rock the SEO world, but there are some shifts that indicate interesting patterns. Let’s take a look at the […]
Yahoo has been making moves lately. Last week we wrote about how they are trying to acquire Hulu to give themselves a foothold in the streaming video business, and this week they unleashed a facelift for their search engine results. Is it a stunning new look that’s going to completely change the search engine game? Are you or your SEO firm going […]
Yahoo is like the last of the great dinosaurs. It’s head, once proudly held high over creation, now dragging through the mud and dirt at the end of its ineffectual neck. They’ve been making moves, trying to change their internal structure to grow, but those haven’t seen much result. Their new tactic is buying up properties (like Tumblr for 1.1 […]
When it comes to your advertising dollar, you always want the most bang for your buck. Google has long been a favorite, dominating the market and practically commanding every dollar of your search engine marketing budget. It has been true for so long that many companies don’t even bother with the competitors, but is that a wise decision?
Search engine optimization is the process of setting up a website so that it ranks well for specific keywords with in the SERP (Search Engine Results Page) of the major search engines (Google, Yahoo, Bing, etc). Unlike search engine marketing (SEM), also called PPC (pay-per-click) which requires that you pay for every click sent to your website from a search […]