Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
So, you’ve decided to Improve your local search rankings by writing your own content. That’s awesome. How’s it working for you? How close are you to the top of Page 1 for local search results? Wait. Are you even on Page 1? Page 2? Worse? Well, we have ‘Just the Tip’ for you. Like our CEO always says, “When it […]
Does your content suck? Over the last few weeks we have gone over different types of content, tips for coming up with content ideas, and local content for your dealership’s website. Today, we’re going to discuss how you can improve your content, and optimize it to help you rank higher. Structure is Important Let’s start with one basic writing rule […]
Way before 2020 became the year of pandemics, murder hornets and protests it was predicted by leading marketers to be “the year of user-generated content”. And if you really think about it, the predictions were surprisingly accurate. Content creation has been a cornerstone of our collective coping when it comes to everything that 2020 had in store for us, thus […]
“But I’m Not a Writer”… The (bleep) you aren’t. Everyone’s a writer, and today we’re going to talk about a FREE tool you already have access to, a tool that can make it easier for all of you “non-writers” out there to create kickass original content. Words matter. Not only can the right words help you to better resonate with […]
Viral content has been the subject of constant attention. Business, marketers, and the media are fascinated by videos and other types of content that spread like wildfire and generate attention (and business) for the creators. And while viral content sounds great when thinking only about the success, you also need to understand the pitfalls. It’s easy to get caught up […]
Blogging for business is by no means a new phenomenon. It’s been talked about for years now, and I’m sure most of you reading this have tried blogging, whether in your free time or for a business. But while the craze around blogging has died down as it becomes more acceptable, there are still plenty of people out there skeptical […]
Boring content is typically the type of content created to strictly inform consumers about your product, explain a position, or simply sell. There’s absolutely nothing wrong with boring content. Its purpose is pretty simple: convert visitors into leads and provide quick/simple information. A couple of good examples would be landing pages and about pages. You can make these fun and […]
When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their methods. Now, most businesses should consider SEO or link building services if they want to get results, but the cost is […]
When it comes to content marketing, there are topics that are thought of as easy to promote and others that are harder to promote. Smartphones are an example of a topic that might be thought of as easy to promote while pest control is on the harder end of the spectrum. So if you’re forced to work on a topic […]
One of the most popular sayings amongst internet marketers is “Content is king.” We all know this is true, but make sure you’re not just talking the talk and writing exclusively for search engines. Because while that used to be a worthwhile strategy, the key to outranking your competition now isn’t through optimization, it’s through content marketing. In 2014, people […]