Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Cumulative layout shift (CLS) is one of the most frustrating––and common––issues found on websites. Have you ever been online, gone to click a button, and it suddenly shifts, causing you to click on something else? That is CLS, an issue that occurs while the page is loading. And based on the number of dealership websites I have analyzed and found […]
When our team at Wikimotive starts working on a new website, one of the first things we look at is its overall user experience and functionality. To assess this, we reference a Core Web Vitals report, which is a set of metrics defined by Google. Introduced in May 2020, these metrics quantify how users actually experience a website and are […]
Much of the work of technical SEO is performed behind the scenes: auditing sitemaps, tracking conversions, and doing other things for the benefit of search engines and the humans who use them. But as much as we want sites that will rank well on the SERP (search engine results page), we cannot lose sight of who these sites are designed […]