by Jason Cook | Aug 26, 2021 | Just The Tip, Multimedia Production
The average American’s video consumption has increased 52% since 2019, with most people consuming 16 hours of online video content per week. Now, sure…some of that’s content is attributed to streaming – but when we look at video through the eyes of the consumer,...
by Jason Cook | Dec 3, 2020 | Just The Tip, Multimedia Production
Just a couple weeks ago, I was one of 70+ automotive marketing professionals invited to speak at the Automotive Analytics and Attribution Summit, and we had an awesome session on the growing importance of video content to dealerships like yours. But, after discussing...
by Jason Cook | Oct 1, 2020 | Analytics & Data Visualization, Content Management, JTT - Blog, JTT - SEO, Just The Tip, Multimedia Production, Reputation Management, SEO
It’s officially been one year since we started this weekly series of SEO and Digital Marketing tips. And what a year it’s been. No seriously…is it 2021 yet? Not yet? Well, if you haven’t been watching all along, let’s circle back on what we’ve covered here on JTT...
by Jason Cook | Jun 18, 2020 | Multimedia Production
Way before 2020 became the year of pandemics, murder hornets and protests it was predicted by leading marketers to be “the year of user-generated content”. And if you really think about it, the predictions were surprisingly accurate. Content creation has been a...
by Jason Cook | Jun 4, 2020 | Multimedia Production
Log onto Google and do a search for anything, and you’ll be provided with what Google interprets to be related video content. Most likely, the results will feature videos that are posted to YouTube (over other video platforms) since it’s a Google-owned platform. In...
by Jason Cook | May 28, 2020 | Multimedia Production
Video analytics are crucial. They help you to assess the quality of your content, to identify what is and isn’t resonating with your dealership’s audience, and they help you to evolve your strategy so that your next piece of content can perform better than your last...
