Does your dealership’s Google Business Profile give shoppers enough reasons to choose your store—or just enough information to find it? In this second installment of But What If You’re Wrong?, Wikimotive’s Victoria Chadbourne and Julia Reimers challenge the assumption that basic business information is enough.
Victoria and Julia discuss business categories, dealership photos, social links, posts, and customer reviews. Drawing on their experience maintaining dealership listings, they explain how a more complete, actively maintained profile can help shoppers evaluate your business and feel more confident about contacting your store.
What Dealers Can Take From This Conversation
- Go beyond contact details. Your name, address, phone number, and website are a starting point. Review what else your profile tells shoppers about your dealership.
- Choose accurate categories. Check that your primary and additional categories reflect the business represented by that profile.
- Show shoppers what to expect. Upload current photos of your dealership’s exterior and customer spaces rather than relying entirely on visitor-submitted images.
- Connect relevant social channels. Review your linked profiles and prioritize channels that are maintained and reflect your dealership today.
- Put posts to work. Consider sharing relevant updates directly on your Google Business Profile. Victoria and Julia recommend posting at least monthly.
- Read—and respond to—reviews. Look for recurring customer concerns, and remember that prospective shoppers are evaluating your responses alongside the reviews themselves.
- Take the shopper’s perspective. Would you contact your dealership based on its profile? Identify the missing information or weak presentation that could make someone hesitate.
More From But What If You’re Wrong?
But What If You’re Wrong? brings Victoria Chadbourne and Julia Reimers together to challenge common dealership marketing assumptions through candid, practical conversations. The series explores local listings, data ownership, analytics, SEO vendor expectations, and website migrations—helping dealers ask better questions and make more informed decisions.
