Tag: Website Marketing

What questions should I ask my 3rd party inventory providers?

What questions should I ask my 3rd party inventory providers?

We touched on alignment. It’s one of the most important things we can make sure of: that our partner is providing exactly what we think. We want to ask them point blank: What are the main goals you’re helping dealers using your product meet? Is it leads? Is it impressions? Is it branding? What am I getting for my money? […]

How can I compare my 3rd party inventory providers?

How can I compare my 3rd party inventory providers?

What are some of the ways you should compare 3rd party inventory providers? As we’ve discussed previously, the way we hold our vendors accountable is going to differ depending on what service they’re providing. In this example, let’s talk about some ways we can compare a 3rd party inventory listing provider. On-Page vs. Off-Page When we’re looking at a 3rd […]